data-centralization
Segmentation has long been a foundational concept in marketing, but the landscape has dramatically evolved. Traditional segmentation has relied on static demographic or firmographic categories, such as age, membership type, or organization size - criteria that rarely change and are easy to manage.
While these basics were effective in a world dominated by single-channel communications (typically email), they fall short in today’s complex, multi-touch member journeys.
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- Add methane to the already AI-infused functionality within HubSpot
- Drop in a dash of ease, speed, and accessibility into the mix
- Unlock the skill hitches from the people powering the tech
- Round out data with squishier sources like meetings and conversations
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For associations, national and chapter offerings are a common pairing. Giving members and customers access to both the national and regional flavors amps the overall value of the organization. Makes perfect sense.
What's challenging when it comes to national and chapter partnerships—centralizing efforts, data, and communication so that all elements are synthesized for greatness.
Here's where HubSpot+Spark comes in. Putting the power of national and chapters' arms under a single sign-on umbrella positions orgs to be strategic, productive, and revenue-generating at scale.
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Data can be a lot of things. It can drive stability. It can weed out ambiguity. At its best, it can lay the foundation for smart decision-making, elevated performance, and growth.
Associations and nonprofits are no exception to these rules. They rely on data to properly engage members and prospects, create membership programs, optimize content, provide services, and manage many other functions throughout the day-to-day.
The challenge is ensuring that the data used is reliable.
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