Banner ads are still an up and coming topic in the association space.  Currently many associations are using banner ads as ways to promote their vendors and sponsors and their products or current promotions.  So the first thing to ask is: do you leverage your own banner ad program to promote your organizational activities and generate leads?

Raise your hand if you have the bad habit of constantly having too many tabs open. As marketers, it simply comes with the territory. We have 16 different logins for seven different social media channels and then another one open to schedule and publish across those channels. We have one tab open for our email platform, another for our Association Management Software - all while Slack is constantly pinging us for project updates (and the latest funny memes). And when our computer decides to automatically restart because we hit the threshold, it's like a cold splash of water in the face.

The marketing world is changing and marketers are getting smart about how they invest their efforts. More and more marketers are equipping themselves with Marketing Automation platforms to become data driven and efficient. Gone are the days when productivity was based on high email volumes. Now we know that it isn't about how many emails go out but how many interested users are reached and pushed down the funnel. Marketing Automation opens up the door to workflows that do just that, push interested users down a funnel to the point of conversion. Here is a quick guide on how to use workflows to entice interested users down the funnel.

“…The ongoing evolution of technology has catapulted us into a new phase where there is a shift from broad connectivity to personalized connectivity. "The Internet of Me,” a term I recently discovered and that you may have already heard, highlights the growth and prevalence of personalization across the internet and marketing efforts as a whole.”                                                         

- Jill Grozalsky, Strategy Director at Verndale

Writing on the web isn’t the same as writing a book or college report. If you want to succeed with your content marketing strategy, you need to understand your visitors. Here are a few tips for writing on the web.