Research Evidences Digital Transformation in the Non-Profit Industry

Consumers spend a great deal of time online today.  They go online to find answers to their questions, solutions for their problems, and to research and/or purchase products and services.  Because of this, your website is quite often their first point of contact with you.  The experience the consumer has can determine whether or not they return.  Can they easily access your website via desktop and mobile? Once there, are they able to find what they're looking for quickly and with ease?  How your website is designed can have a big impact on the success of your organization.  Our partner, Higher Logic, has a blog post written by Julie Dietz that lists 6 important components your website should have in order to engage and convert potential customers and members.  These 6 easy website tweaks can provide you with a big return on investment because sometimes the smallest changes can have the largest impact.

Long before the age of digital communications, associations were where like-minded individuals gathered together to share common interests.  Joining an association gave people the opportunity to engage with others in an exchange of information and the ability to become more knowledgeable about their shared subject matter.  Today information and the attainment of knowledge on any subject is easily available via the internet. It is therefore imperative that associations utilize the latest digital marketing strategies in order to retain current members and attract new ones.

If you are serious about growing your brand it is integral you get serious about blogging. I realize the thought of creating a blog can be intimidating. Where should I start?  Who will write it? How often should I be blogging? Don’t worry I am here to answer all your questions on the basics of blogging, so you can cast your fears aside and transform your business!

In a digital world it is integral to always be in the know. But how does one find the time to scour the web for the latest and greatest while holding down a 9-5? I have two words for you, Google Alerts. Google Alerts will send you e-mail notifications about anything and everything. Want to know every time your company is talked about on the web? Simply program an alert and get informed the moment it happens! Here are three powerful ways to use Google Alerts as a tool:

These are my little secrets, my swiss army knife of tricks up my sleeve, my free resources that make me look like a rockstar within my team and in front of a client (and I’m sharing them with you!). Whether you are newly tasked with the membership marketing goals of your organization, fully versed in digital marketing lingo, or somewhere in between - I’ve got something here for you. I even especially highlighted these resources for associations and nonprofits.