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Abigail Conlon

By: Abigail Conlon on June 16th, 2017

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The Perks of Personalization

Personalization | best practices | digital marketing

“…The ongoing evolution of technology has catapulted us into a new phase where there is a shift from broad connectivity to personalized connectivity. "The Internet of Me,” a term I recently discovered and that you may have already heard, highlights the growth and prevalence of personalization across the internet and marketing efforts as a whole.”                                                         

- Jill Grozalsky, Strategy Director at Verndale

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You heard it here. Personalization is in! Who doesn’t enjoy that feeling of being welcomed and recognized when walking into the grocery store or your favorite boutique? We relish in the familiarity of a one on one connection. The same goes for the digital marketing efforts we are subjected to online. Personalization recognizes members and customers wants and needs, treating them as individuals, resulting in a longer engagement and therefore more customer loyalty.

WARNING: Personalization may cause the following:

  1. Increased customer engagement
  2. Increased customer loyalty
  3. Increased spike in conversions
  4. Increased clickthrough rates

As you can see, personalization of a user’s journey can have tremendous benefits for your business. See below for some statistics about the perks of personalization:

  • “Almost three-fourths (74%) of online consumers get frustrated with websites when content is not personalized/related to their interests.” - Janrain & Harris Interactive
  • “Personalized calls-to-action result in a 42% higher conversion rate than calls-to-action that are the same for all visitors.” – Hubspot
  • “Organizations who are personalizing their web experiences see, on average, a 19% uplift in sales.” – Monetate
  • “Leads who are nurtured with targeted content produce a 20% increase in sales opportunities.” -DemandGen
  • “Forty percent (40%) of consumers buy more from retailers who personalize the shopping experience across channels.” – MyBuys

Add some personalization to your digital marketing efforts and check back soon – there is more in store!

*Information courtesy of “The Internet of Me: Why Personalization is More Important Than Ever”