<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=520757221678604&amp;ev=PageView&amp;noscript=1">
Blog Feature

By: Liz Mackenzie
September 16th, 2016

You want to keep track of the content you have on your website. It is important that you have a summary of each of the details regarding your online content strategy.  We created the Web Content Audit Tool to help you audit your content strategy and determine what needs to be created, modified, or updated. This tool enables you to enter the type of content, number of views, location, target audience, and more. This data will then be presented to you in an easy-to-read and share format. This is a great organizational tool that will help you understand and keep inventory of your current web content moving forward.

Blog Feature

By: Suzanne Carawan
September 15th, 2016

Marketing Funnel that HighRoad Can Help Your Association to Get Right

The marketing automation craze has finally hit the association market! Whether you're getting calls from vendors that you've never heard of, or hearing about great metrics that other associations are getting, everyone seems to want to talk about marketing automation! Since we are the only digital agency in the association space that provides implementation, integration and strategic consulting services around marketing automation (and because we offer more than 1 platform, we aren't biased towards only pushing one software product), we thought we should step up to the plate and offer to everyone the basics of marketing automation in a free workshop.

Blog Feature

By: Jeanette Hausner
September 14th, 2016

Marketing Automation allows you to segment your audience by using the data you already have about them.  You can then personalize their experience with your organization.  The infographic below shows a basic outline of how marketing automation can personalize the sales cycle.  Marketing and sales teams can then target leads faster and more effectively.

Blog Feature

By: Jeanette Hausner
September 13th, 2016

3_Ways_Personas_Can_Shorten_The_Sales_Cycle_9-13-16.png

Being able to target promising leads through the use of personas is a crucial part of any successful inbound marketing campaign.  Compiling strong data-backed profiles enable you to target prospective buyers in a more focused and relevant way.  With personas, marketing and sales teams are able to create targeted strategies which attract higher quality leads and allow for a faster transition through the conversion funnel.  Our partner BrightInfo, has an article written by Alex Embling, that explains how data-backed personas can shorten the sales cycle.

Blog Feature

By: Jeanette Hausner
September 12th, 2016

What_To_Consider_In_a_MA_Platform_9-9-16.jpg

It seems everyone is talking about marketing automation these days.  More and more organizations are implementing and using it in their marketing strategies.  When it comes to choosing a marketing automation system, there are many options available.  It can be confusing trying to figure out which platform will best serve your organization's needs.  If you are thinking about making the move to marketing automation, sit down with us for an hour as we discuss what marketing automation can do for you and what you need to consider before choosing a platform.  Our webinar "What To Consider In A Marketing Automation Platform" is free and always available On-Demand at HighRoad U.

Blog Feature

By: Kevin Cridge
September 9th, 2016

Untitled_design_48.jpg

During my time here at HighRoad, I have attended a lot of association events here in the Washington, D.C. area. At those events, I have been fortunate to meet many smart people in the technology arena. These people are looking to change up the technology game and use terms that encourage a new way of thinking. Here are some buzzwords I hear floating around when I am out and think are worth a deeper look.