A Guide For Using Marketing Automation

Marketers are busy people.  It seems you can never get everything done on your to-do list.  There is a solution and that solution is marketing automation.  Marketing automation is software that helps you execute your tasks in a faster and more efficient way.  In addition, marketing automation allows you to personalize your marketing efforts in order to generate better quality leads.  But once you have the software how do you use it to best serve your needs and to deliver the results you're looking for?  We found this article at Hubspot "What Is Marketing Automation-A Beginner's Guide".  Written by Alyssa Rimmer, the article explains in greater detail what marketing automation is and how to effectively use it.

If you would like to learn more about marketing automation join us September 22 for our HighRoad U Marketing Automation Workshop.