How many times have we heard this type of variation on the “your marketing is only as good as your data” saying? Isn’t it true though? If you’re in IT you probably roll your eyes every time a ticket request comes in from the marketing team for another list pull: “Please run a query and provide us with a list of people who attended last year’s conference, redeemed a coupon and sat on the left side of the room during the keynote address”. (It’s not that far-fetched, there’s a method to a marketer’s madness or request after all). The reality is that marketers rely on data – and it’s understanding this need which helps to facilitate in-depth discussions about data integration.

Today's marketers are focused on more than just lead generation.  Aquiring new leads is still a top priority, however, marketing departments are also spending time and resources nurturing the customers they already have in order to build long term relationships with them.  Modern marketing consists of 3 core segments:

It's common to see businesses get carried away with trivial aspects of SEO. Instead of worrying about the exact keyword frequency in your articles, you should focus more on the fundamentals that will determine your site ranking on search engines. Here's what we're talking about: 

The vast majority of organizations today are utilizing content marketing as part of their overall marketing strategy.  But not all content is created equal.  Which types of content will be most effective for your organization depends upon your goals and resources.  The infographic below lists 11 popular content types with the benefits and considerations associated with each one.

Content marketing is an important element of any marketing strategy.  There are many different forms of content that can be created. This webinar focuses on one type of content in particular, eBooks, and why they are an important type of content to produce.  EBooks are essentially books that are available in digital form and they are a powerful way to generate leads.  Lead generation is vital to promoting your brand and growing your revenue and membership.  This webinar, presented by Maneesha Manges, explains why eBooks are so effective for lead generation, how to leverage digital marketing to increase their exposure, and some ideas for what types of eBooks your organization can create.  If you missed this webinar, it is now available On-Demand at HighRoadU.

No matter what product or service you’re selling, it’s easier to market it on the internet than by using traditional advertising methods. Whether you’re a real estate agent, a self-help guru, a fitness club or a florist, you can benefit from digital marketing trends.