When it comes to marketing strategies, content marketing is still king.  There is a reason for this.  Creating content is a cost effective way to build brand awareness.  It provides your organization an additional platform to promote products and services and to position you as a reliable source of information and knowledge about your industry.  However, in order to reap these benefits, the content you create needs to be relevant, informative, and easily understood.  In addition, effective content requires an understanding of who your target audience is, and what they need.  Our partner Salesforce has a great article, written by Jeffrey Hayzlett, that explains in detail 4 steps on how to create compelling, shareable content.

Content Marketing is an essential piece of any marketing strategy.  The infographic below is a quick guide for the types content you should be producing in order to engage and interact with your audience and best practices for it's distribution.

With over 1 billion active users on Facebook, this social network is buzzing with your target audience with many opportunities to drive fresh, ongoing traffic to your website. You see, consumers are looking to follow and connect with their favorite brands on social media. Additionally, social media sites are sending huge amounts of traffic to websites. By boosting your presence on Facebook and creating ways for your followers to engage with your brand, you can greatly improve the traffic generated to your business website or blog.

Today's consumers have multiple digital touchpoints with which to reach them.  In addition to email, each consumer is also communicating  on several social media channels and they are carrying out these interactions on multiple devices.  It has become an omni-channel world and as such marketers have to develop an omni-channel mindset.  In order to reach consumers in the most effective way, you need to hit all their touchpoints and combine social, email, website, blogs, and video so they are amplifying one another.  We have just released On-Demand the ASAE Lunch Learning Webinar Omni-Channel Marketing: How To Layer Your Channels To Increase Leads. This webinar is presented by our CMO, Suzanne Carawan.  Suzanne discusses ways to cross promote across digital channels and how to plan your digital strategy in an omni-channel world.  So if you missed the live webinar, you can still watch it anytime On-Demand. 

Change is coming, but that’s nothing new, we’ve known that since, well, forever. However, within the current tide of change, associations must decide if that change will be the long hoped for type of change that Sam Cooke sung about or if it will be the change that steamrolls its way through our organizations. That’s what this year’s Aptify conference was all about. Specifically, embracing technology to lead and harness the power of change. One key theme that stuck out, was that not only do members expect things at their fingertips, so do employees. This fact was highlighted in Jamie Notter’s (Author of “When Millennials Take Over”) keynote speech about millennials in the workplace – “The Power of Millennial Alignment”. It isn’t enough anymore to know what members expect and to kindly say “we’re working on it”, we must be able to deliver what they want when they want it (and when do they want it? NOW, of course). That’s where technology partners like HighRoad come in. Partners in the association space are working alongside associations to harness the power of technology to deliver member services and respond to member needs.

Creating relevant, original content takes a lot of effort and time.  Repurposing the content you already have across multiple social channels can ease the pressure to produce.  Repurposing also expands the reach and impact of each piece of original content to it's full potential.  The infographic below reveals how to repurpose content across various social channels.