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Jeanette Hausner

By: Jeanette Hausner on October 21st, 2016

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Just Released On-Demand!  The Analyst Brief Webinar: Content Marketing For Lead Generation

Lead Generation & Growth Strategies | Content, Social & Digital Marketing | Analyst Briefs

mailto:demo@example.com?Subject=HighRoad Solutions - interesting article

Content marketing is the creation and distribution of relevant, valuable content to attract a specific audience in order to drive engagement.  The main objective of content marketing is to generate leads, and as a marketing strategy it can be quite effective.  Demand Metric Chief Analyst Jerry Rackley and our own CMO Suzanne Carawan discuss how organizations are successfully using content marketing as a lead gen tool.  In addition, they discuss:

  • Whether traditional lead gen measures still deliver value
  • What techniques actually work
  • Why it's important to focus on the user

If you missed this webinar or would like to view it again, it is always available On-Demand at HighRoad U.

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