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Jeanette Hausner

By: Jeanette Hausner on October 25th, 2016

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4 Steps To Prepare For Marketing Automation

Marketing Automation

mailto:demo@example.com?Subject=HighRoad Solutions - interesting article

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If you have made the decision to purchase a marketing automation system, there are a few things to consider first.  When it comes to marketing automation, taking some time before hand to understand what you need to plan for and expect from the implementation of your new system may save you pain down the road.  There are some questions worth considering when choosing a marketing automation system.  What do you want your system to achieve for you?  What platforms or tools do you wish to integrate with your new system?  What level of vendor support will you need to get up and running?  And for how long?  Gillian Wildfire at Act-On has written an article about the four steps you should take when considering marketing automation solutions.  Taking these four steps first will provide you with the information you need in order to ensure success with your new system.

 

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If you would like to learn more, visit our resource page from our Marketing Automation Workshop last month.

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