How does your organization's digital marketing compare to other associations and non-profits?  HighRoad Solution, in conjunction with Demand Metric, has for the fourth year in a row produced our annual 2017 State Of Digital Marketing In Associations Report.  The data for this report was obtained from more than 300 organizations and provides a global benchmark of where associations are today with their digital marketing efforts.  The infographic below lists 5 key findings of the report.  Take a look and see how you compare.

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The way in which consumers shop for goods and services has changed dramatically in the last decade.  Everyone is online today and it is there that consumers can be found and engaged with.  This fundamental shift in consumer shopping and buying habits means that marketers have had to change the way they market in order to reach these people.  Marketers today are changing their overall marketing strategies.  They are shifting their marketing efforts from traditional channels to digital channels and with this shift comes challenges.