The way in which consumers shop for goods and services has changed dramatically in the last decade.  Everyone is online today and it is there that consumers can be found and engaged with.  This fundamental shift in consumer shopping and buying habits means that marketers have had to change the way they market in order to reach these people.  Marketers today are changing their overall marketing strategies.  They are shifting their marketing efforts from traditional channels to digital channels and with this shift comes challenges.

In a recent data analysis of association metrics, my mind was blown!

YouTube's popularity is proof that video marketing has always been a favorite channel among consumers. It is becoming even more of a popular platform due to the rise of live videos both on Periscope and Facebook.