Content marketing is the creation of quality blogs, articles, videos, and emails that seek to educate and inform potential buyers.  While the end game is the same as traditional marketing, content marketing is an approach that is more subtle.  By giving the buyer helpful content to make a more informed purchase decision, your brand is building a relationship with the buyer and establishing itself as knowledgeable and trustworthy.  The infographic below lists 7 reasons why content is still king.

To make the most out of your search engine management campaigns, you need to make sure that your Google search click-through-rate (CTR's) are as high as possible. High CTR's in your Google search will not only bring you more customers, it will also lead Google to give you a higher ranking. Here are a few tips for increasing your CTR.

There are many benefits to event marketing.  From increasing brand awareness, to connecting with your prospects and customers, to using it as a platform for your product launch, event marketing is a key ingredient to boosting leads and sales for your business.  Yet there is one aspect of event marketing that most marketers are failing to capitalize on.  Using the event as an opportunity to gather fresh content for their content marketing strategy.  You see, each event offers a chance to capture amazing content to include into your marketing strategy.  It will add authenticity, relevancy, and creativity that will ultimately improve your bottom-line.  Here are six quick, easy ideas to create engaging content at your next event to bolster your content marketing strategy.

It used to be that if a company focused on their product and delivered decent customer service all was good.  If a customer was unhappy, they might complain to a few people and then they would simply move on.  Damage to the brand was limited.  That isn't the case anymore.  Social media has given unhappy consumers a much louder voice.  Angry consumers, voicing their complaints online with reviews,  YouTube, Twitter, FaceBook, and a host of other social media channels, can wreak havoc on your brand.  The repercussions of failing to meet customer expectations can be much more damaging today.  

Marketing automation is all the craze in the business world and is finally making it's way into the association and non-profit world. Many aspects of digital marketing can be automated to save time and improve results. Below are some current marketing automation trends.

Social Media has a huge impact on today's digital marketing landscape.  It has become an indispensable tool for marketers and it's use is only going to grow.  However, social media trends are forever changing.  So it's vital to stay informed of those changes.  The infographic below lists 8 social media trends on the rise this year.