As marketers, you use web analytics to check on the performance of your website and marketing campaigns.  You may be missing an opportunity if you are not also using analytics to obtain behavioral insights into your prospects and customers.  Using data to analyze customer behavior can play a huge role in your efforts to increase engagement, conversion rates, and sales.  The infographic below explains why you should use data to better understand your audience and how to create campaigns they will respond to.

An association's ability to attract new members is essential for it's continued growth and success.  As association marketers, you spend a great deal of time and effort promoting your association and what it has to offer.  What you may not spend nearly enough time on is member engagement and retention.  It's important to note that the cost to an organization to aquire a new member is 7 times greater than the cost to retain one.  Membership retention is just as vital to your organization's continued success as member aquisition. Does your association have a documented strategy for member retention?  If your answer is no or not really, we have found an article at Aptify that can help.  Written by Jennifer Barrell, this article contains 4 strategies to keep your members engaged and satisfied with their membership.  Engaged and satisfied members are far more likely to remain members.

When you think of social media, you probably think of something frivolous.  You think of arguments on Facebook over the latest TV show, Pinterest photo galleries getting shared and re-shared, and Twitter storms that go on and on about celebrity gossip.  However, social media is much deeper than these day-to-day entertainments.  It's where we communicate with our friends and family, it's where we follow the companies whose products we use, and it is where we network to make connections. Nowhere is this clearer than on LinkedIn.  Referred to by some people as Facebook for professionals, LinkedIn is where people go to shake digital hands, exchange information, grow their network, and find work.  For companies looking for a new vein of social media marketing, LinkedIn is also a gold mine.  If you want to know how to get the maximum results for your efforts though, you should consider the following 5 tips.

On July 1, 2017, the Private Right of Action (“PAR”) provision of the Canadian Anti-Spam Law (CASL) allowing individuals the right to file suit against spammers takes force, bringing with it fines of up to $10M per violation. For those of you working in associations, with membership open to Canada, there are some things to keep in mind, to ensure compliance when interacting with Canadian subscribers after the upcoming cut-off date.

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