Everyday millions of us receive emails that are marked as spam or tossed in the trash. Often time these emails aren’t personalized, however, personalization can improve clickthrough rates and increase trust and connection with members. If you want to learn more about personalization, check out my blog from last week, “The Perks of Personalization”. In short, personalization is rather simple but its benefits are plentiful. By personalizing a message, members are more likely to open and engage with emails, even if just out of curiosity. After all, it should be a no brainer for your platform to pull an individual’s name and insert it into an email. Along with personalization, creating compelling content is also important as it engages members and furthers them through the buyer’s journey.

Marketing agencies are an associations secret weapon to success! Here at HighRoad we are a team of educated marketers that immerse ourselves in the latest trends and best practices of all things digital maketing. Having marketing enthusiasts like this by yourside will take your association to the next level and here is why: 

There is no doubt that in 2017 we have some pretty powerful technology at our fingertips to send out email marketing messaging. From marketing automation like HighRoad Marketing Cloud and HubSpot, to user-friendly email marketing platforms like Adestra Message Focus, we get asked often why video and email are incompatible. While the platforms may support inputting a video file, it’s not always the best practice; and here’s why.

“…The ongoing evolution of technology has catapulted us into a new phase where there is a shift from broad connectivity to personalized connectivity. "The Internet of Me,” a term I recently discovered and that you may have already heard, highlights the growth and prevalence of personalization across the internet and marketing efforts as a whole.”                                                         

- Jill Grozalsky, Strategy Director at Verndale

When you walk into a store and a sales representative immediately approaches you, what's the first thing that comes to mind? Probably some variation of "Let's hear how he's going to try to sell me this."

As marketers, you use web analytics to check on the performance of your website and marketing campaigns.  You may be missing an opportunity if you are not also using analytics to obtain behavioral insights into your prospects and customers.  Using data to analyze customer behavior can play a huge role in your efforts to increase engagement, conversion rates, and sales.  The infographic below explains why you should use data to better understand your audience and how to create campaigns they will respond to.