When you think of social media, you probably think of something frivolous.  You think of arguments on Facebook over the latest TV show, Pinterest photo galleries getting shared and re-shared, and Twitter storms that go on and on about celebrity gossip.  However, social media is much deeper than these day-to-day entertainments.  It's where we communicate with our friends and family, it's where we follow the companies whose products we use, and it is where we network to make connections. Nowhere is this clearer than on LinkedIn.  Referred to by some people as Facebook for professionals, LinkedIn is where people go to shake digital hands, exchange information, grow their network, and find work.  For companies looking for a new vein of social media marketing, LinkedIn is also a gold mine.  If you want to know how to get the maximum results for your efforts though, you should consider the following 5 tips.

On July 1, 2017, the Private Right of Action (“PAR”) provision of the Canadian Anti-Spam Law (CASL) allowing individuals the right to file suit against spammers takes force, bringing with it fines of up to $10M per violation. For those of you working in associations, with membership open to Canada, there are some things to keep in mind, to ensure compliance when interacting with Canadian subscribers after the upcoming cut-off date.

How do you get advertisers to buy from you? 

How does your organization's digital marketing compare to other associations and non-profits?  HighRoad Solution, in conjunction with Demand Metric, has for the fourth year in a row produced our annual 2017 State Of Digital Marketing In Associations Report.  The data for this report was obtained from more than 300 organizations and provides a global benchmark of where associations are today with their digital marketing efforts.  The infographic below lists 5 key findings of the report.  Take a look and see how you compare.

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