Marketing agencies are an associations secret weapon to success! Here at HighRoad we are a team of educated marketers that immerse ourselves in the latest trends and best practices of all things digital maketing. Having marketing enthusiasts like this by yourside will take your association to the next level and here is why: 

There is no doubt that in 2017 we have some pretty powerful technology at our fingertips to send out email marketing messaging. From marketing automation like HighRoad Marketing Cloud and HubSpot, to user-friendly email marketing platforms like Adestra Message Focus, we get asked often why video and email are incompatible. While the platforms may support inputting a video file, it’s not always the best practice; and here’s why.

“…The ongoing evolution of technology has catapulted us into a new phase where there is a shift from broad connectivity to personalized connectivity. "The Internet of Me,” a term I recently discovered and that you may have already heard, highlights the growth and prevalence of personalization across the internet and marketing efforts as a whole.”                                                         

- Jill Grozalsky, Strategy Director at Verndale

When you walk into a store and a sales representative immediately approaches you, what's the first thing that comes to mind? Probably some variation of "Let's hear how he's going to try to sell me this."

As marketers, you use web analytics to check on the performance of your website and marketing campaigns.  You may be missing an opportunity if you are not also using analytics to obtain behavioral insights into your prospects and customers.  Using data to analyze customer behavior can play a huge role in your efforts to increase engagement, conversion rates, and sales.  The infographic below explains why you should use data to better understand your audience and how to create campaigns they will respond to.

An association's ability to attract new members is essential for it's continued growth and success.  As association marketers, you spend a great deal of time and effort promoting your association and what it has to offer.  What you may not spend nearly enough time on is member engagement and retention.  It's important to note that the cost to an organization to aquire a new member is 7 times greater than the cost to retain one.  Membership retention is just as vital to your organization's continued success as member aquisition. Does your association have a documented strategy for member retention?  If your answer is no or not really, we have found an article at Aptify that can help.  Written by Jennifer Barrell, this article contains 4 strategies to keep your members engaged and satisfied with their membership.  Engaged and satisfied members are far more likely to remain members.