As you slide into your holiday weekend, perhaps we'll have you thinking about forms and funnels whilst gliding down a watery ride at your local water park. For that reason, I thought it would be fun to go through the thinking behind marketing automation, lead generation, and business development. Make your digital marketing efforts work harder for you, so you can play harder for the fourth of July. 

Does your organization have lapsed members? We all do! Not all hope is lost, however, if you run the right campaign.

Content marketing is the creation of quality blogs, articles, videos, and emails that seek to educate and inform potential buyers.  While the end game is the same as traditional marketing, content marketing is an approach that is more subtle.  By giving the buyer helpful content to make a more informed purchase decision, your brand is building a relationship with the buyer and establishing itself as knowledgeable and trustworthy.  The infographic below lists 7 reasons why content is still king.

To make the most out of your search engine management campaigns, you need to make sure that your Google search click-through-rate (CTR's) are as high as possible. High CTR's in your Google search will not only bring you more customers, it will also lead Google to give you a higher ranking. Here are a few tips for increasing your CTR.

There are many benefits to event marketing.  From increasing brand awareness, to connecting with your prospects and customers, to using it as a platform for your product launch, event marketing is a key ingredient to boosting leads and sales for your business.  Yet there is one aspect of event marketing that most marketers are failing to capitalize on.  Using the event as an opportunity to gather fresh content for their content marketing strategy.  You see, each event offers a chance to capture amazing content to include into your marketing strategy.  It will add authenticity, relevancy, and creativity that will ultimately improve your bottom-line.  Here are six quick, easy ideas to create engaging content at your next event to bolster your content marketing strategy.

It used to be that if a company focused on their product and delivered decent customer service all was good.  If a customer was unhappy, they might complain to a few people and then they would simply move on.  Damage to the brand was limited.  That isn't the case anymore.  Social media has given unhappy consumers a much louder voice.  Angry consumers, voicing their complaints online with reviews,  YouTube, Twitter, FaceBook, and a host of other social media channels, can wreak havoc on your brand.  The repercussions of failing to meet customer expectations can be much more damaging today.