If you have been to an association technology conference, you have seen organizations get recognized for their innovation and execution when it comes to membership management and marketing.

What is it?

Set to take effect May 25, 2018, the EU General Data Protection Regulation (GDPR) was designed to systematize data privacy laws across Europe, protect the data privacy of EU citizens, and empower residents of the EU with more control over their own personal data, giving them a say about how their data is handled, including what information is used, whether it is transferred to third parties, and when it is erased. At the same time, the legislation takes additional aim at reshaping the way organizations approach data in an increasingly data-driven and digitally expansive world.

GDPR – as regulation designed to strengthen data protection efforts and enhance the individual rights and freedoms around personal data, digital marketers need to take note. And from all the articles, webinars, whitepapers and updated privacy policies being shared right now, it seems like that’s happening. But are we paying attention because we want to avoid the alarming fines that come along with the risk of not being GDPR compliant, or because we genuinely want to interact with engaged people that really want to hear from us and this is the perfect opportunity to cull down that email list?

Why HighRoad Continually Invests in Serving Membership Organizations

Each year that we publish the State of Digital Marketing in Associations research study, data points to the increasing role of online marketing in membership growth, retention, and revenue.

Leslie Schiff, Client Success Manager at HighRoad Solution and Dave Sherman, Director of Communications & Marketing at the American Optometric Association (AOA), are teaming up to speak about digital marketing transformation and real-time analytics at Personifest 2018 to be held April 9-11 in Austin, TX.

A recent report conducted by Columbia University’s Tow Center for Digital Journalism shared insights from organizations aiming to grow by converting readers into members. While news organizations have long led the charge for creating waves with clickable headlines and newsworthy stories, what’s changed is their source of revenue through membership. So, now we are taking successful initiatives from journalists and applying them to associations.