HighRoad is pleased to announce our participation at .orgSource’s round table event on June 20, 2018. HighRoad’s very own Senior Digital Advisor, Aimee Pagano, will be leading the round table discussion, Using Marketing Automation to Drive Customer Motivation. As the digital landscape is shifting, associations of all sizes are adopting marketing automation to bridge the member retention gap and sustain a successful recruitment strategy.
MMCC week is here! For those of you who are new to the association world, ASAE is holding their annual Marketing, Membership, and Communications (MMC) Conference at the Washington Convention Center. Attendees at #MMCCon can anticipate sessions on topics such as effective marketing, new technology trends, member recruitment, and more.
As the new year rolls into week two, you may be reflecting on the goals you have set for yourself and your organization. “Whether you’re about to embark on a massive digital transformation or looking to bring a few departments and work streams closer together, focusing on the right project management tool and leader, can help put you on a path to success in 2018," stated Tim Ebner, senior editor for Associations Now.
SEO is an important strategy to weave into your digital marketing landscape. It affects online visibility of your organization’s content in web search engines. “In it’s simplest form, SEO is the practice of growing your visibility and increasing traffic through organic search engine results” (Edgecomb, 2017).
When thinking about SEO, most organization’s consider keywords and lack to consider the quality of content that they are publishing. However, contrary to popular belief, that is not the case: