When it comes to email, we are constantly trying to figure out the best ways to reach our targeted audience.  In order to do this we need to know how consumers interact with our email.  What devices are they using to view them?  Are there behavioral differences based upon age, gender, or income?  Adestra recently released their 2016 Consumer Adoption & Usage Study.  It is a comprehensive survey of 1,200 consumers, from teens to Boomers, across the United States.  The survey provides insight into their digital usage across all channels.  Additionally, within each finding of the survey is a helpful summary and key takeaways for marketers. This study is a great resource for anyone who would like to have a better grasp on the current state of email today.

Marketing is constantly evolving. There is always a new way to reach people and sell a product. Digital marketing changes quickly. Every year brings new and exciting trends to the digital advertising industry. Here are some trends you must use this year. 

Email Marketing is constantly evolving.  Mobile devices are redefining design, inbox providers are redefining deliverability, and email service providers are redefining personalization.  There is one certainty, more changes are coming.  Litmus has released a new report, "Email Marketing in 2020".  In the report, they ask twenty industry experts to share their predictions concerning the future of email and they take a look at what email marketing will be like in the year 2020.  An article,  by Chad White at Litmus, lists who the panel of experts are and gives the link to download the free report.

Creating online learning programs, such as webinars and videos, that will keep your audience's attention can be challenging.  You can't see them.  They could be captivated by your content.  They could be scanning their facebook feed.  How do you know?  You don't.  An article written by Amelia Glynn at Abila outlines three steps, using data and current technological trends, to ensure your audience will remain engaged throughout your presentations.

The world has changed.  Consumers have shifted their attention away from traditional marketing methods to digital channels.  Specifically, their interests now revolve around online and mobile channels.  Marketers today must keep up with these changes by distributing their content online.  Marketo has published an article, written by Vyoma Kapur that outlines three core areas that reflect these changing trends.

When planning a conference one of the main goals before the event is to drive attendance.  But during the event, the main goal should be to drive engagement.  How do we best engage our audience and keep them engaged?  One way is by using mobile apps.  Mobile apps. have become a hot trend at conferences because they do just that.  They help drive engagement and offer extra value to our audience.  An article, written by Michael Powers at Marketo, lists five features to include in a mobile app that will maximize event engagement.