Organizations that offer their products and services in a user friendly way is key for customer engagement.  So how your e-commerce site is set up is vital for your success.  The infographic below lists the 8 steps necessary to launch a successful e-commerce site.

The world of digital marketing is constantly evolving.  If businesses want to stay on top of the ball, they must be up-to-date with all of the latest changes and trends happening.  Content marketing is an important component that plays a huge role in any digital marketing strategy.  In this post, we will look at two critically important content marketing trends businesses should implement in the upcoming year if they haven't already.

We have the technology to be able to deliver personalized communications to consumers.  Consumers know this and expect it from us across all digital channels and devices.  The infographic below shows why segmentation and personalization are a top priority today and why marketers are struggling to deliver it.

With the rise in popularity of mobile digital channels over the last few years, marketing strategies need to be omni-channel today.  But according to a survey on omni-channel personalization by Ascendent, even though 100% of the marketers surveyed know this is critical for success, most are just not there yet.  The infographic below shows us some results from this survey.

In today's world businesses need a responsive website. As consumers increasingly browse the web from their mobile devices, a website that adjusts to their need dynamically will become both expected and necessary. To help you make the switch, here are 8 business benefits of responsive website design.

Digital advertising is expected to surpass television advertising this year to become the leader in media ad spend.  In addition, the expectation is that digital ad spending will only continue to rise through out the foreseeable future.  The infographic below highlights four advertising trends to be aware of in 2016.