At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”

While we widely recognize that email marketing is a powerful and effective tool to implement under any market, combining the forces of email marketing with marketing automation can drastically impact your association’s email marketing strategy.  The choice then falls on your organization as to how much you want (or need) to accomplish with your leads.

 “Right now, for associations, they're primarily doing everything through one-to-many. What we're saying is that 40 or 50% of that traffic… how do we take that and move it from a one-to-many conversation to a one-to-one conversation…?”

-Ron McGrath, Co-Founder & CEO

HighRoad is pleased to announce our participation at .orgSource’s round table event on June 20, 2018. HighRoad’s very own Senior Digital Advisor, Aimee Pagano, will be leading the round table discussion, Using Marketing Automation to Drive Customer Motivation. As the digital landscape is shifting, associations of all sizes are adopting marketing automation to bridge the member retention gap and sustain a successful recruitment strategy.

MMCC week is here! For those of you who are new to the association world, ASAE is holding their annual Marketing, Membership, and Communications (MMC) Conference at the Washington Convention Center. Attendees at #MMCCon can anticipate sessions on topics such as effective marketing, new technology trends, member recruitment, and more.

Leslie Schiff, Client Success Manager at HighRoad Solution and Dave Sherman, Director of Communications & Marketing at the American Optometric Association (AOA), are teaming up to speak about digital marketing transformation and real-time analytics at Personifest 2018 to be held April 9-11 in Austin, TX.

HighRoad is here to roadmap your association's digital transformation. We guide associations as they move away from traditional email marketing to email automation as a means to prepare for marketing automation. Adestra is an ideal platform for this transition. 

With the new year quickly approaching, there's nothing better than a check list to get you prepped and ready to come back from the holidays and make 2018 your best email digital marketing year yet.