The percentage of organizations who have adopted a marketing automation solution has risen sharply over the last few years.  Marketers are discovering that implementing marketing automation simplifies their strategies and improves the outcome of their campaigns.  For those marketers who have yet to jump on the automation bandwagon we have found an article, written by Mike Madden at Marketo, that expains a few of the benefits of marketing automation.  In the article Mike lists 3 features of marketing automation that have changed his life for the better.  These 3 features were key to allowing him to optimise his workflows, improve his productivity, and increase his ability to run marketing campaigns that scale.  In this article Mike not only lists these 3 key features but also gives specifics on why they are so life changing.

Marketing automation can effectively perform a wide range of essential marketing tasks.  It's benefits to marketers are many and it can truly transform, in very favorable ways, how marketers do their job.  However, one quarter of all marketers are still not using marketing automation.  For those marketers who have yet to make the jump, we have found an article written by Nicki Howell at Act-On, that lists 4 of the following ways marketing automation can tranform and improve your marketing efforts.

Digital marketing encompasses all online marketing strategies and these strategies are constantly evolving due to ever emerging new technologies.  That is a lot to know and, at the same time, keep current on.  Do you find yourself struggling at times over various aspects of digital marketing?  Wouldn't it be nice if you could ask your specific questions to someone who has the answers?  Well you can because we have a program at HighRoad U called Office Hours.  Every Wednesday from 3-4pm ET we will have a digital marketing expert available to answer your questions and end your struggles.  

We cover all aspects of digital marketing including but not limited to:

• Email Marketing
• Social Media Marketing
• Website Design & Function
• Interpreting Analytics
• Digital Advertising
• Search Engine Optimization
• Marketing Automation

So join us for Office Hours.  Bring your specific challenges or questions and get direct expert feedback and guidance.

With the new year comes new opportunities to better align your marketing strategy with the latest trends and tools.  The infographic below looks at 7 key digital tactics you may want to pay attention to for continued success this year.

Marketing Automation has really become a must-have today in order to remain competitive and to continue to be successful.  Over half of all B2B companies are now using marketing automation.  Is your organization among them, or are you still on the fence about making the move to marketing automation?  If your answer is the latter, we have a webinar that may help expel any confusion and answer questions you may have about implementing a marketing automation solution.  We know getting started can be a little intimidating.  After all, implementing a marketing automation platform can be confusing as well as a sizable investment for your organization.  That's why the American Marketing Association is presenting the webinar: 5 Secrets To Building Your Marketing Automation Machine on 1/31 at 1pm ET.  This webinar is sponsored by our partner, Act-On Software, and their Sr. Director of Marketing, Linda West, will be the speaker.  The webinar will give you a 6 step strategy for preparing to adopt marketing automation.