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Emily Nash

By: Emily Nash on January 27th, 2017

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Is Your Association Using 2017 Technology To Send 1999-Era Emails?

Email Marketing | Marketing Automation | associations

mailto:demo@example.com?Subject=HighRoad Solutions - interesting article

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Somehow you’ve managed to invest in the best of the best email technology, but your email still looks like the wayback time machine of internet pages. You’re still only looking at open rates and click-through-rates in your emails, and you’ve not even touched the workflow capabilities within a marketing automation platform. Does this sound familiar? 

If you’re using 2017 technology to send 1999-era emails, then you’re doing it wrong. Too many associations fall victim to this sort of missed opportunity. Highroad Solution’s consulting services offers full service onboarding assistance through your first campaign and beyond. This will ensure you get the most value out of your investment; leaving the past behind. (If you really can't let the past go, play that great R&B's 90's music while crafting your 2017 email campaign.)

What is a 2017 technology type of email? It's the fully thought out, lead-generating, email campaign that incorporates smart forms, landing pages, automatic thank you email sends, and smart lists. It's the trackable calls-to-action, and robust reporting dashboards that go beyond open and click-through rates.

Our point is that in order for full product adoption to take place - it helps to be walked through the process a couple of times. I like to call it developing muscle memory. Sort of like learning an eight count in a zumba class, or the order of poses in a yoga session, or you get my drift. It's much easier to be shown the steps once or twice before fulling immersing into a new platform. 

So the next time you're about to hit send again, ask yourself: Is this the same way I've been sending emails since 1999? Marketing Automation automates many duplicate tasks, it sends emails automatically in a workflow, and has the capability for added personalization. Just like you don't walk into a yoga class without a teacher to guide you, you wouldn't want to invest in a marketing automation platform without a consultant. Learn the steps, start an email campaign, (and upgrade to the the 2017 Shins album that's coming out in March), because you are going to be sending the greatest emails with the latest technology like a pro.

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About Emily Nash

With a unique background in start-ups-to-studios, and consulting-to-corporate settings, Emily specializes in solving for unknowns, pioneering new services, and collaborating with marketers and strategists. In her community, she served on the board of American Institute for Graphic Arts as their Communications Director to help promote networking and mentorship opportunities for area designers and creatives. She’s also a co-producer for Rethink Association, a podcast for associations.