Association Marketing

“Associations are backing some of the hottest trends in tech, from the soaring popularity of apps to the strengthening market for robotics—and they’re also helping to raise a future workforce that’s more diverse” -Bratcher, 2017 

HighRoad is here to roadmap your association's digital transformation. We guide associations as they move away from traditional email marketing to email automation as a means to prepare for marketing automation. Adestra is an ideal platform for this transition. 

As the new year rolls into week two, you may be reflecting on the goals you have set for yourself and your organization. “Whether you’re about to embark on a massive digital transformation or looking to bring a few departments and work streams closer together, focusing on the right project management tool and leader, can help put you on a path to success in 2018," stated Tim Ebner, senior editor for Associations Now.

We know it's a pain in the bum to travel and still attempt to fulfill all of your planned/routine work duties. Then once you're finally able to login, you only have limited access to the email platform's navigation? What is this some kind of cruel joke?

Are you having trouble connecting your marketing and communications teams? Do you understand the marketing tools you have at your fingertips? Are you interested in gaining insight on prospects and members? You are in the right place! Suzanne Carawan, Chief Marketing Officer here at HighRoad, exposes “marketing automation as a tool that can shed light on how individuals are interacting with all of your digital touchpoints—web, email, social and more—so that you can understand buying signals” in her webinar “The Digital Black Box: Using Technology to Bring New Sales Opportunities to Light”.

There is one constant in the association world. One thing that no matter what the industry, how big or small or where they're located; associations are constantly trying to grow their membership base. Associations have come to a point where there is a generational shift happening and associations have realized that they have to start recruiting a brand new, tech savvy generation.