Congratulations to our partner, Personify, on its acquisition of Small World Labs which was recently announced. The acquisition seems to give additional evidence that everyone--associations and the technology market--is embracing the need to design solutions from the outside in. With a true focus on user experience and deep understanding of member needs which online communities can provide, Personify is ratcheting up its game to compete on more than feature/function database type functionality and expand its offerings to really help associations gain an understanding of their member populations.

We are extremely honored to be sponsoring the Bisnow Technology Strategies for Associations Event tomorrow, October 1 in Crystal City, Virginia . In addition, our CEO and Co-Founder of HighRoad Solution, Ron McGrath, will be one of the many All Star Speakers of the day. The event will feature top executives and thought leaders from the DC-area association community, including Reggie Henry, CIO at ASAE, one of our many valued partners.

You've got your association's email marketing strategy down. Your email design is gorgeous, and it renders well with almost all email clients. Your copy is creative and engaging. Unfortunately, the chances that this email will be read are low. It may be deleted or left to pine in someone's inbox.

While the first thing your members see is the email inbox, it can be the most neglected area when an email is created (or even an afterthought). Every inbox out there shows the subject line and the sender's name for any particular email. Some, however, show some amount of preview text.

One of the most effective ways to enhance open rates of emails (sometimes by as much as 45 percent) is by optimizing preview text.

Slideshare: Part 1 of 2

No marketer would want to miss out on an opportunity that gets over 60 million visitors a month and boasts an Alexa Ranking of 174. No, we aren't talking about posting an article on the New York Times website. In fact, we're referring to the 'silent' giant of content marketing: Slideshare.

Our new One Stop Product Demo Series is going strong. We've updated our landing pages to make it easy for you to register for upcoming live demos & to access the recorded demos that you can watch on-demand. 

Whoops, you deleted an email newsletter and want to review it again for an article you remember reading. What do you do? Search in deleted messages for hours? Google it? Ask the sender to resend or forward you a copy, while your request may fall into an abyss of emails? Or do you go to the publisher's website to find a newsletter archive?