Mark your calendars for June 30th because it's time for our Q2 Client Innovation Call! We call Q2 the Marathon Quarter because of the sheer number of activities, projects and events that we've completed.

Big Observations for Q2

The biggest thing we noticed during Q2 is the emphasis on reporting and the need for better member insights. You guys have spoken and asked us hard questions such as "Why is it so hard to get data together in one place so it's actionable?".  We also heard time and time again that organizations are under pressure to have a deeper understanding of their members so that experiences can be personalized. It seems like we're finally at an inflection point where we're willing to stop mass mailing and really take on contextual marketing.

Josh Paul from Socious (at left in photo) led DC's HubSpot User Group last night in a discussion on how to incorporate HubSpot's Customer Relationship Management (CRM) tool into marketing and sales operations.

Last week I was at ASAE's MMCC 2015, which is starting to gather numbers large enough to put it squarely on the list of Important Annual Conferences Not to Miss. With over 1,000 attendees, this was the biggest MMCC ever, but as Dave Martin's event wrap-up blog notes, the conference has lots of areas for improvement (don't we all?). 

Yay for Friday, association marketers! In honor of ASAE's MM&C Convention this week, here's your usual list of association and marketing advice, news and assets, with a little extra MMCC flavor.

Monday Buzz: How Big Is Your Crowd, Really? Soon, we may be able to gauge crowd/event atttendance size just by using smartphone data. Super cool and could be a game changer for you event marketers. From Associations Now (by the way, you should be checking their site at least once a week to keep up with association news). 

HighRoad Solution, the only digital agency focused exclusively on associations to offer email, automation and inbound marketing services announced the expansion of their automation portfolio through establishing strategic partnerships with @Pay and BrightInfo. The announcement was made at the American Society of Association Executive’s 2015 Membership, Marketing & Communications Conference held in Washington, DC.

HighRoad Solution, the only digital agency focused exclusively on associations to offer email, automation and inbound marketing services announced the launch of a new product called Reporting+Plus. The announcement was made at the American Society of Association Executive’s 2015 Membership, Marketing & Communications Conference held in Washington, DC.