6/5 Weekly Roundup: Recommended Reading for Association Marketers

Yay for Friday, association marketers! In honor of ASAE's MM&C Convention this week, here's your usual list of association and marketing advice, news and assets, with a little extra MMCC flavor.

Monday Buzz: How Big Is Your Crowd, Really? Soon, we may be able to gauge crowd/event atttendance size just by using smartphone data. Super cool and could be a game changer for you event marketers. From Associations Now (by the way, you should be checking their site at least once a week to keep up with association news). 

Also from Associations Now, A Few Worthy Takewaways from MMCC 2015: Tech writer Ernie Smith's recap of MM&C 2015. (I wrote a recap as well, if you want more than one take!)

Content Marketing for 'Boring' Industries: 10 Tips for Creating Interesting Content: We all know associations cater to niche audiences. Some of your content may seem boring or too technical, but there's always a way to write and produce it better. Via HubSpot's Marketing Blog

Making Custom Font Stacks Work in Outlook: If you've worked on email at all in the past few years, you know that Microsoft Outlook can be the bane of our existence. EmailonAcid has some great solutions for Outlook-related problems, including this one about ensuring your custom font shows up in Outlook.

Wanna know how your emails shape up against other companies and nonprofits? Campaign Monitor has picked its 100 Best Email Campaigns of 2015, and they're a beautiful bunch.

Did you know CQ Roll Call has a blog for association & advocacy professionals? Me either, but it's worth checking out.

HigherLogic has its 2015 State of Community Management study available for download; you shouldn't miss it.

And speaking of studies, have you participated in our 2015 State of Digital Marketing survey yet?