Automating campaigns is everyone’s dream and biggest fear.  Eliminating the amount of work and time that goes into building and testing these emails is always a win, right?   At some point we all want to be able to set it and forget it.  On the other hand, letting go of the control and trusting that the system will be accurate is the hardest piece, so it is important to eliminate the risk.  That said, one way to do that is to choose the method of deployment.  

As you slide into your holiday weekend, perhaps we'll have you thinking about forms and funnels whilst gliding down a watery ride at your local water park. For that reason, I thought it would be fun to go through the thinking behind marketing automation, lead generation, and business development. Make your digital marketing efforts work harder for you, so you can play harder for the fourth of July. 

Does your organization have lapsed members? We all do! Not all hope is lost, however, if you run the right campaign.

Everyday millions of us receive emails that are marked as spam or tossed in the trash. Often time these emails aren’t personalized, however, personalization can improve clickthrough rates and increase trust and connection with members. If you want to learn more about personalization, check out my blog from last week, “The Perks of Personalization”. In short, personalization is rather simple but its benefits are plentiful. By personalizing a message, members are more likely to open and engage with emails, even if just out of curiosity. After all, it should be a no brainer for your platform to pull an individual’s name and insert it into an email. Along with personalization, creating compelling content is also important as it engages members and furthers them through the buyer’s journey.

There is no doubt that in 2017 we have some pretty powerful technology at our fingertips to send out email marketing messaging. From marketing automation like HighRoad Marketing Cloud and HubSpot, to user-friendly email marketing platforms like Adestra Message Focus, we get asked often why video and email are incompatible. While the platforms may support inputting a video file, it’s not always the best practice; and here’s why.