A big congraulations go out to our client partners at AGA for the launch of their hyper-personalized member newsletter that runs on our award-winning Intelligent Contextual Email (ICE) product (yeah, we had to name drop because the product's name is ICE).  However, you know what's cooler than ice? The double bonus effect that AGA is seeing from being able to automatically match its website content to member profile preference information and deliver the information automatically through email. 

Writing the subject line in email can be difficult and intimidating.  How you craft that all important sentence can mean the difference between your email getting opened and read or deleted.  An article written by Justine Jordan at Litmus gives some tips on this subject, backed up by some of the latest research, along with an informative infographic.  Read More

If you love Justine Jordan like we do, make sure you watch her session video on Loving Email Marketing.

Writing great email can be difficult.  We are barraged with email daily and the competition for our attention is fierce.  So how do we create compelling email content?  How do we ensure that our email is not only opened and read by our existing customers but also captivating enough to win new customers?  

Ok, in reality, if you were a hard core email geek you probably wouldn't touch a WYSIWYG editor because you'd code from scratch, but let's get real--who's got the association job that the only thing you have to do is email marketing? Exactly.

You want to get a comprehensive profile on each member, attendee or donor. You want to know more about the people who aren't members so you can understand how to continue to nurture them into a deeper relationship. You've got demographic and transactional data (what they bought), but what about the other data? The data that shows you what they did during their interactions with you?

Every year, like clockwork, the ISPs begin to make inbox algorithms more restrictive in anticipation for the increasing holiday email volume. Every year email marketers at the average association send email per usual without making any changes for Q4.