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Suzanne Carawan

By: Suzanne Carawan on November 20th, 2015

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Reporting+Plus is Now Available

Email Marketing | HighRoad News & Events

mailto:demo@example.com?Subject=HighRoad Solutions - interesting article

You want to get a comprehensive profile on each member, attendee or donor. You want to know more about the people who aren't members so you can understand how to continue to nurture them into a deeper relationship. You've got demographic and transactional data (what they bought), but what about the other data? The data that shows you what they did during their interactions with you?

You need to capitalize on your behavioral data.

Behavioral data is everywhere in digital and the name of the game is designing digital touchpoints where you can capture new data about target users at every turn. What's behavioral data? Some examples are:

  • Email open rates
  • Email click throughs
  • Website visits
  • Conversions
  • How long the user watched a video
  • Survey completions
  • Time spent on email reads
  • Sharing a presentation
  • Following, liking and retweeting

This type of data runs rampant in digital, but how can you harness it without going to 40 different sites and manually pulling & compiling data? And even if you did this, your CFO doesn't believe that someone liking something on Facebook has any translation to dollars.

Your big issue is you need to tie the behavioral data to purchase data. Your purchase data is in your association management system (AMS) or your customer relationship management (CRM) platform.

What do you need to do? Get the behavioral data into the AMS/CRM so that you can analyze the data altogether.

Yep, that's what we concluded, too so we created a new product called Reporting+Plus that starts with putting your behavioral email marketing data back into your database in normalized structures so that you can data mine to your heart's content.

Finally! An easy way to gain new user insight!

Reporting+Plus is Now Available at HighRoad Solution