What is marketing automation and why do associations need it?  The growth strategies of yesterday no longer work.  People, laws, and culture have changed.  People today are very tech-savvy and they know what they want.  We are now at a crossroad in the association market.  We need to evolve and grow and now is the time.  Suzanne Carawan, CMO at HighRoad Solution, delivers her presentation "What Is Marketing Automation" in the ASAE Lunch Learning Webinar.  Suzanne explains what marketing automation is and why it is so desperately needed by today's associations.  She takes us step by step through what our new growth stategies need to be in the changing landscape of marketing and tips on how to achieve them.

Email marketing continues to be an essential componant of the digital strategies used by marketers today.  "The 2016 State of Email Report", released by Litmus, shares the biggest innovations of the past year.  In addition it gives in-depth analysis of billions of email opens worldwide and market share statistics across all platforms of email.  The report provides insightful, relevant information for email marketing professionals.

Online education and certification programs are a key offering of associations to their members.  Members understand the value of these programs, however, we still need to promote them in ways that make them easily accessible and remind members of their value.  We also need to be thinking about ways to attract new visitors to our educational programs in order to show our value to them.  This week at HighRoadU, Maneesha Manges presents "Promoting Online Education And Certification".  Maneesha outlines ways in which we can draw members and visitors alike to our content on our website, using multiple platforms.

Email marketing is a continually changing industry.  What's more, the changes seem to be speeding up rather than slowing down.  The team at Litmus have made their predictions of the changes to come, ranging from macro industry changes to changes at the individual level.  Chad White has put together a list of the top ten predictions for how email will change in 2016, along with who at Litmus predicted each one.