We've just gotten this new video infographic from our partners at Demand Metric who captured the key  takeaway messages from our 2015 State of Digital Marketing in Associations study in this video:

I've been reading Litmus' awesome email book this week & came across this 'lil nugget of marketing gold that I think is particularly important for associations to know & adopt: 

"There is one more way to obtain subscribers: buying or renting ists. There are a number of companies that collect and sell email addresses, usually at very large volumes. While it may seem like a great way to quickly gain subscribers, these lists are, without fail, of terrible quality. The likelihood of those subscribers actually receiving and reading your messages is almost non-existent. When you buy or rent a list, you're actively becoming a spammer, since none of those people signed up to receive your emails.

Although it can be frustrating to build a list from the ground up, doing so ensures that your list will be specific to you. Your email program will be all the better for it."--Jason Rodriguez, Modern HTML Email

The whole point of email marketing is to potentially reach an inbox and engage the email recipient to do something specific right? If you're not reaching an inbox, what's the point of sending email?

Like most people, one of the key services that email provides to me is to alert me to what's happening in the rest of the world outside of my own bubble. I got an email alert to tell me about a new Twitter follower this week that really caught my eye because it included a super simple idea--make sure to cross-promote your email newsletter subscription capabilities.

Are you still using non-responsive email templates, or ready for a new look? Are you realizing that the holidays are quickly approaching and need a custom holiday email template? Take advantage of our fall template special and get the templates you need.

When I talk to HighRoad clients about options for their beautiful, mobile-friendly email templates, one of the first things that comes up is font choice. Marketers want to use the typography that's in their brand guidelines. They want unique fonts & design -- something that sets them apart from the deluge of email we all get.