Successful email marketing begins with people opening and reading your messages; and whether they open your email depends almost entirely on the subject line. Just as the headline of an article or blog post must grab people's attention and entice them to read on, the subject line of your email must convince them to open and read your email message. As boring and mundane as it may seem, an important element of any subject line is the punctuation. Here are 3 ideas to help you effectively punctuate your email subject lines:

Webinars are a great way to increase lead generation for your organization.  But in order for your webinar to be successful, you need to promote it.  The infographic below shares 10 effective ways to promote your webinars.

Construction Financial Management Association did the big leap like many associations today and transitioned to Marketing Automation.

Today consumers expect to be offered personalized content.  They want content and communications that directly pertain to their interests and needs.  The technology now exists to provide this, and they know it.  What are your organization's marketing capabilities? Are you still sending bulk emails to everyone on your list?  Is your website not yet optimised to provide interactive content?  If so, now is the time to learn how to capitalize on current technology to provide a better customer experience in order to grow your organization. This month at HighRoad U we will be focusing on personalization, how to do it and why you need it.  Be sure to join us each Friday at 3pm ET as we explain how to incorporate personalization into your marketing strategy and why it is so important to do so.  

Today's consumers have multiple digital touchpoints with which to reach them.  In addition to email, each consumer is also communicating  on several social media channels and they are carrying out these interactions on multiple devices.  It has become an omni-channel world and as such marketers have to develop an omni-channel mindset.  In order to reach consumers in the most effective way, you need to hit all their touchpoints and combine social, email, website, blogs, and video so they are amplifying one another.  We have just released On-Demand the ASAE Lunch Learning Webinar Omni-Channel Marketing: How To Layer Your Channels To Increase Leads. This webinar is presented by our CMO, Suzanne Carawan.  Suzanne discusses ways to cross promote across digital channels and how to plan your digital strategy in an omni-channel world.  So if you missed the live webinar, you can still watch it anytime On-Demand.