data-activation
Bicentennial Man. AI Artificial Intelligence. Ex Machina. iRobot. Meghan. What do these movies all have in common? Yep, you’ve got in. They’re all sci-fi films with artificially intelligent characters. Some were predicting AI before today’s AI architects were even born. Let that sink in.
So were the writers and directors geniuses? Were they clairvoyant? Particularly for earlier movies like Short Circuit? Or were they just early innovators and visionaries without the tech that we have now? My opinion—while they had the big ideas back then, the natural evolution of tech needed to happen in order to get to AI.
And it is here. The magic that is AI is no different than the plots in our sci-fi and fantasy films. It’s inevitable. It’s the writing on the wall. AI tech is moving at an accelerated pace. Sci fi has been normalized in our every day.
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You buy a mystery jigsaw puzzle with 1000 pieces. About 200 are hidden in the couch. 500 are "somewhere" in the basement. And 300 have been chewed to annihilation by your puppy.
This is pretty much how it goes when associations run off of disparate data and martech stacks. All clues remain a mystery. All insights into their members, their prospects, and their futures are lost. They have disjointed pictures and unintelligible stories about their audiences.
Consolidating data and finding that single source of truth can be tricky. Luckily Spark has a solid and evolving solution to mapping your data across your entire stack.
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