content-social-digital-marketing
We're kicking off our 2015 Innovation Roadshow! We have put the seminar series together to cover the hottest topics in association marketing and cover each topic from the viewpoint of digital. Based on the findings of our 2014 State of Digital Marketing in Associations Study and reviewing what's been the most popular topics in our HighRoad U webinar series, we put together our agenda to cover:
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We have launched a new initiative called the Inbound Lunch Bunch. A series of monthly, informal get-togethers held at ASAE's JW Marriott Conference Center, the program aims to bring together like-minded people interested or practicing inbound. Each month, we'll cover a new topic and have designed the one hour block to be interactive and fast-paced. We will break into groups based on self-selected level of understanding of inbound so that you can easily network with peers and hopefully, find yourself an inbound buddy.
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We've been developing quite a few websites lately and I'm interested in hearing what others think about this long-held model of the Primary Navigation Bar. Developed originally as an area to provide a consistent pathway across a collection of content, the primary navigation bar became a staple feature of website best practices in the late 90s and frankly, not much has changed since.
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How do you increase membership and revenue?
Automate. Everything. Period.
Why? So you can reallocate resources to analyze communication engagement metrics, collect data, test, focus on strategy to increase membership and revenue.
In our 2014 State of Digital Marketing in Associations Research Report (conducted by our partner Demand Metric, the leader in digital marketing research & analysis) 81% of association professionals who participated said email is considered the most effective tactic for association marketing. 98% said email marketing is the most frequently used marketing tactic. The email channel owners are Marketing/Communications hands down.
The HUGE elephant in the room we help identify for associations every day is how to merge the gap between IT/programmatic approaches to data/email automation and the Marketing/Communications team that creates content and launch Emails.
The end result is automation.
Bottom line, Marketing/Communications should focus on crafting stellar content once (on your website) and letting automation do your segmentation and launch the newsletter pulling content from your website. Publishing content on your website and recreating the content in a newsletter is a waste of your valuable time. Automation is the only thing that makes sense if your website has RSS feed capabilities.
Join us Friday, February 27th, 2015 for a webinar on automation using a HighRoad/NFIB real world case study to see how the ROI on automation will win you over.
Save time.
Save money.
Do good work.
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