Josh Paul from Socious (at left in photo) led DC's HubSpot User Group last night in a discussion on how to incorporate HubSpot's Customer Relationship Management (CRM) tool into marketing and sales operations.

The homemade ice cream at HighRoad's booth (from Love N Faith Cafe) went over pretty well with these ladies.

Did you miss ASAE's 2015 Marketing, Membership & Communications Conference? Well, you're one of the few who did. With a record attendance of more than 1,000 association employees, every session was standing room only, and it was commonplace to see people crouched on the floor taking notes.

Here are a few highlights from the conference.

Our Toolkit of the Month series aims to provide association professionals with methodologies, tools & templates developed by hardcore marketers at Demand Metric.

This month's focus is on how to score your mobile and social marketing efforts. We've also added in our most popular budgeting tools & bundled into one convenient toolkit:

Don't see our amazing call-to-action graphic? Get the May Toolkit

Happy long weekend, association marketers! Before you run off to enjoy your holiday, catch up on some of the latest news and information from the marketing world. 

When Keeping It Real Goes Right: From Associations Now, learn how associations can become more authentic when communicating with their desired audiences.

The phrase "there's an app for that" is so true it's unnerving. You can find almost anything on the internet, from websites that are helpful to your job to things you never wanted to know or see.

Yesterday, I was trying to figure out which font was used in a JPG we have in our files. I didn't have the original EPS or PSD file (if you're wondering, here's a good resource on what those file types mean and when to use them). We wanted to recreate the same type of image, though, so I needed to identify the typeface. While there are quite a few typography nerds out there who are excellent at recognizing fonts just by seeing them, I'm not one of those people -- and I bet you're not either. 

Our May Inbound Lunch Bunch was held on the 14th with the highest reg numbers ever--162 to be exact. Our quest to learn the methodologies of inbound together found us focused on the first stage of HubSpot's spectrum: Attract. In order to really understand Inbound for Associations, there are a few key places where we need to rip the Band-Aid off & face some critical facts about our typical marketing programs: