A large portion of our marketing strategies are digital today because that's where our consumers are.  There are many options available when choosing which digital channels to invest in.  It can be difficult knowing which channels will best serve your organization.  The infographic below identifies five key areas for investment that you should be focusing on this year.

I have heard many times this year from either clients or prospects that they are looking for a CRM and so a Marketing Automation platform isn’t really needed. So I went searching for reasons why this isn’t true and why it is better if they are together.

Once upon a time social media was primarily used as a way to connect with friends and family.  While it is certainly still used for that purpose, it has also evolved into a platform that organizations now use as a business tool.  The number of networks that one can engage on is constantly increasing.  With all the choices now available, it can be overwhelming having to decide which social channels would be the best fit for your organization.  It probably would nor be an effective allocation of time or money to attempt to be active on all the social channels now available.  So how do you know which ones to choose?  Knowing your membership is key.  Chandra Chakravarthi at Aptify has written an article explaining the 3 questions to ask before deciding which social networks are right for your organization.

Last week at ASAE’s 2016 Annual Conference held in Salt Lake City, Utah , we announced a new version of our popular HighRoad U online educational website has launched. HighRoad U is an authorized provider of continuing education credits for the American Society of Association Executives’ Certified Association Executive (CAE) program. 

Facebook remains the king of social media with over a billion daily active users worldwide.  It remains the world's biggest social network. So it should be utilized as a part of any marketing strategy.  Check out 8 new and creative ways to reach your audience using Facebook in the Infographic below.