HighRoad Announces its Revamped HighRoad U

Last week at ASAE’s 2016 Annual Conference held in Salt Lake City, Utah , we announced a new version of our popular HighRoad U online educational website has launched. HighRoad U is an authorized provider of continuing education credits for the American Society of Association Executives’ Certified Association Executive (CAE) program. 

“We redesigned HighRoad U to be a centralized place for all of our industry initiatives,” explains Suzanne Carawan, CMO, HighRoad Solution. HighRoad U now centralizes access to our independent industry research, on-demand webinars and seminars, toolkits and eBooks and makes it easy for association executives to register for multiple programs at once. The new site also features content stream subscriptions to allow users to opt-into topics and programs of their choice to receive the content automatically.

The HighRoad U educational season runs from September through the following July of each year. The 2016-17 year will continue to feature the popular Inbound Lunch Bunch, a monthly lecture series on inbound marketing methodologies, ASAE’s Lunch Learning series produced by ASAE Business Services, and the Analyst Brief series conducted by Chief Analyst, Jerry Rackley, at Demand Metric.

One additional change will be to move all programs to Fridays at 3 pm eastern. “Over the last two years, we’ve developed a loyal participant base that have come to rely on our weekly educational slot at the end of the week, so we moved all programs to align with their preferred timing to stick to our user-centric design principles,” concluded Carawan.”The ‘U’ doesn’t just represent the idea of an online university—we use it as a constant reminder to stay user-focused.”

The new HighRoad U can be found at http://www.highroadu.com