Starting with the end in mind, you are going to need to sell Marketing Automation internally, so it's important to understand a high level view of what you are getting.

Where does your organization stand when it comes to blogging as part of your digital marketing mix?  If you would like to find out, download our Blogging Maturity Assessment Toolkit, now available On-Demand at HighRoad U.  Some key benefits of this toolkit include:

"BLAST!"  A word that we are all too familiar with in email marketing. However, in the world of Marketing Automation that word is non-existent. For many associations marketing automation is becoming more of a high demand even though it has been around for the last 7 years. The rise of this platform is finally giving associations a helping hand as it handles campaigns, reports, departments, and puts it all into one tool. It's the mastermind of organized chaos! 

To maintain a successful social media marketing strategy, organizations must monitor their tactics and plans closely, re-evaluate them constantly, and make adjustments based on the latest trends and developments. With the new year fast-approaching, now is a good time to review some social media trends to watch for in 2017.

Consumers prefer more personalized communications from companies they interact with.  As marketers, if we stop for a moment and think of ourselves as consumers, which we are, we prefer it also.  As consumers we tend to feel more positive about brands that reach out to us in a way that shows they know who we are and what we want.  A survey conducted by Responsys found that personalization in digital marketing increases both consumer good will and engagement rates.  The infographic below depicts some key findings of that survey.

When it comes to email marketing, the most effective emails are those that are targeted and personalized.  This concept of personalization is equally important when it comes to websites.  Web personalization refers to creating a personalized, highly relevant website experience for your visitors based upon their behavior, profile, interests, and needs.  Tailoring your website to provide a more meaningful experience has been shown to generate better business results.  We have found an article, written by Ellen Gomes at Marketo, that explains in more detail what web personalization is and 7 benefits to be gained by personalizing your website.