Engaging website visitors through personalization is crucial.  Consumers today want and expect a more personal experience when visiting your site, so it's important that you deliver.  The infographic below, from our partner Marketo, explains why creating a personalized website experience matters.

HighRoad Solution is proud to be a distinguished sponsor for the 2017 Gold Circle Awards. The Gold Circle Awards recognizes extraordinary association marketing, membership, and communications excellence. Now is your chance to showcase your amazing work to fellow peers and members. 

If you've been in the business world for very long, the odds are high that you have received a request to connect with someone on LinkedIn, been added to a Twitter list or been notified of a virtual Facebook party.

With the rise in popularity of mobile digital channels over the last few years, marketing strategies need to be omni-channel today.  But according to a survey on omni-channel personalization by Ascendent, even though 100% of the marketers surveyed know this is critical for success, most are just not there yet.  The infographic below shows us some results from this survey.

Personalization for Marketing Automation is the technical aspect of identifying a user and attributing all their behaviors to them along a digital footprint. It's all the behind the scenes details that involves cookies and JavaScript snippets that work to gather information that can then begin to tell a story about the user. This helps an organization to deliver the right content, at the right time, with the right tone and feel. Since these cookies offer personalized experiences for the user - they fill out a submission form with all of our information for example - people tend to be okay when a website uses them. (Ask a millenial and they practically expect cookies to be operating behind every web domain!).  

In order to become successful in Marketing Automation you have to establish a plan. Everything in this particular platform is based on contacts. It is no longer about the volume of sending emails, it extends way beyond the basic email communication systems. You will be able to do so much more with your contacts such as distinguish between members and prospects, which is why then you must be selective in who you are putting into your platform.