Creating original, brand-specific content on your website is the most effective way for companies to reach their ideal audience.  But that tactic isn't only for for-profit organizations.  Nonprofits can see strong results from content marketing, too.  Successful nonprofits have a dedicated content marketing strategy.  In today's immense online world, vying for visibility and awareness online needs to start with targeted content marketing.

2016 is now history.  As we turn our attention to the new year, we wonder what the marketing landscape will look like in 2017.  Will new trends emerge or will current trends continue to prevail?  If you have found yourself wondering also,  check out this article we found that gives some insight to this question.  In the article, written by Paige Musto at Act-On, 6 industry experts in the field share their thoughts about what the future holds for marketing.

Having numerous lead generation strategies is critical for any organization's continued success.  The infographic below lists the top lead generators across 7 digital marketing channels.  Take a look to see whether you are missing opportunities for generating new leads.

Digital marketing isn't necessarily a linear path.  It involves guiding the consumer in a consumer-driven market.  Fostering loyalty in digital marketing includes creating relationships with your audience via value-added content and interaction.  Here are some suggestions for creating stronger cycles of engagement:

Web personalization is a strategy that is gaining momentum among marketers today.  There is a reason for this.  With the rise of marketing automation, it is now possible to create meaningful, personalized interactions with your audience in real time and consumers want nothing less.  With web personalization you now have the ability to speak to your audience, not at them.  It allows you to target your message, across multiple channels, to the right people, at the right time.  We found an article at Marketo, written by Jessica Minasian, that looks at 5 ways to use web personalization in order to take your marketing to the next level.