Have you ever tried to learn a new language? It is frustrating yet fun but at the end of the day it will still be a second language to you. 

Before I start, I will always say that price structure is going to be your biggest obstacle with millennials. I was asking a friend, who isn't a member of associations, how they felt about joining one, to which I got: "We don't even like paying for the things we have to pay for." And after a pause asked: "is there a reason I’d have to join one?" 

Being a millennial, I have heard it all; from how difficult we are to sell to, work with, and understand. 

I had a call today with an association who has hired new team members to help focus on members retention and growth. 

There seems to be this struggle between IT and Marketing teams; each feeling the other is a threat, which causes tension. The fact of the matter is we need each other! This trend isn’t new, it has been creeping its way from tread to reality as more and more organizations are accepting they need to be data-driven. But who controls that data? IT? Marketing?