With trends ever increasing in online education it’s important to ask if your organization is using eLearning Best Practices.  While eLearning is continuously evolving, some of the foundations of teaching and learning remain constant, yet it’s important to make sure you are also keeping up with new trends in the market of digital learning. Making sure your organization is following the Best Practices in online education will increase learner retention and customer satisfaction.  Here are Five Best Practices to help learner success: 

Marketing automation tools can free up your staff from time-consuming, manual processes, so they can spend that time nurturing quality leads instead.  If you are curious about who has what to offer in marketing automation,CIO has a good article that may help.

Based on the reviews of users from the IT Central Station Community, a comparison is drawn between Act-On, HubSpot, and Marketo.  In no particular order, beginning with Act-On, the valuable features users listed were analytics & reporting, social integration, CRM integration, and the ability to segment visitors based on behavior and lead score.  

Next was HubSpot, which users cited email automation, workflow automation, a social tracking module, and lead nurturing workflows as valuable features.  Last but not least was Marketo, who users listed email drip campaigns, and automated customer outreach from sign-up to upgrade as valuable.  If you're thinking about marketing automation solutions, this comparison will help you start to understand what the marketing automation landscape looks like, who are the software industry leaders and what features you need.

If you are trying to understand what is a good fit for your organization, consider talking to one of our digital marketing experts to provide some starting points and guidance:

Social media is an integral part of any good digital marketing strategy and there are many social platforms to choose from.  The Infographic below lists the top nine social networks for business and how to best utilize them.

Have you noticed the influx of non-traditional association professionals into the industry? Are you new to the association world and feel like you've landed on the Moon? It's true, the worlds of for-profit and non-profit are merging together due to the need for businesses to realign around the customer experience.

In today's world, understanding and implementing digital strategies into our overall marketing plan is a must-do.  Because digital marketing is such a hot topic, we thought we should post this helpful infographic once more.

The themes of change, rapid evolution of technology and the need to innovate aren’t new themes from today’s perspective. What is new is the rate at which this transformative change is happening and the certainty of how it will affect associations. Fusions Productions put together another great conference this year, Digital Now 2016, to not only highlight these themes but truly focus on how to move past the fear that comes with rapid change and embrace the opportunity to innovate the traditional association model.