This is how you should feel when someone willingly provides you their email address because they want to consume your content. Whether they're signing up for your newsletter, registering for a webinar or downloading your latest research, receiving the input of someone's email is as big as a slam dunk. And like LeBron, you should yell & beat your chest and yell "THAT'S WHAT WE DO!"

Marketers have the competitive spirit. They want to outplay you, they want to unnerve you and most importantly, they want to win. Many associations are telling me that they want to grow and compete in today's world and I ask them this key question: 

Does your organization know how to compete? Do they think in terms of competition? Do they work for the love of the game? 

When it comes to email, we are constantly trying to figure out the best ways to reach our targeted audience.  In order to do this we need to know how consumers interact with our email.  What devices are they using to view them?  Are there behavioral differences based upon age, gender, or income?  Adestra recently released their 2016 Consumer Adoption & Usage Study.  It is a comprehensive survey of 1,200 consumers, from teens to Boomers, across the United States.  The survey provides insight into their digital usage across all channels.  Additionally, within each finding of the survey is a helpful summary and key takeaways for marketers. This study is a great resource for anyone who would like to have a better grasp on the current state of email today.

Businesses today need a social media presence in order to grow.  Through social media, businesses can attract and engage consumers, promote brand awareness, and steer those consumers to their website.  It can be confusing though, trying to figure out the best ways to accomplish this.  The Infographic below provides some essential tips on how to achieve success using social media.

Don't Miss out on our New 2016 Webinar Series!!

with Industry Analyst Jerry Rackley

We've created a new series for 2016 that brings research from the for-profit world to the association world. Join us each time live or download the recorded webinar to hear direct from Jerry Rackley, Chief Analyst at Demand Metric as he reports on top industry trends that are pertinent to the association world.

If you're searching for ways to grow your association, take a look at our Spring Clean-up Special.  Whether you're wanting to update your email templates in order to modernize how your association presents itself, or you're interested in lead generation strategies to find new members, we have a spring program for you. Other programs included in this special are A Digital Transformation Assessment, An Automation Program For Membership, and an Email Optimization Program.  Enroll before May 31st and receive 25% off any of our spring clean-up programs.

One of the main goals for any association is keeping membership levels high.  Recruiting new members and retaining current members requires multiple strategies.  If you're feeling pressure to boost member engagement and increase membership, here is a helpful article from our partner Aptify.  The article, written by Jennifer Barrell, gives six proven strategies to increase member engagement.  The strategies range from the use of metrics, social media, and member forums to utilizing segmentation, responsive web design, and education.  The article explains each strategy and why they work.