Businesses today need a social media presence in order to grow.  Through social media, businesses can attract and engage consumers, promote brand awareness, and steer those consumers to their website.  It can be confusing though, trying to figure out the best ways to accomplish this.  The Infographic below provides some essential tips on how to achieve success using social media.

Don't Miss out on our New 2016 Webinar Series!!

with Industry Analyst Jerry Rackley

We've created a new series for 2016 that brings research from the for-profit world to the association world. Join us each time live or download the recorded webinar to hear direct from Jerry Rackley, Chief Analyst at Demand Metric as he reports on top industry trends that are pertinent to the association world.

If you're searching for ways to grow your association, take a look at our Spring Clean-up Special.  Whether you're wanting to update your email templates in order to modernize how your association presents itself, or you're interested in lead generation strategies to find new members, we have a spring program for you. Other programs included in this special are A Digital Transformation Assessment, An Automation Program For Membership, and an Email Optimization Program.  Enroll before May 31st and receive 25% off any of our spring clean-up programs.

One of the main goals for any association is keeping membership levels high.  Recruiting new members and retaining current members requires multiple strategies.  If you're feeling pressure to boost member engagement and increase membership, here is a helpful article from our partner Aptify.  The article, written by Jennifer Barrell, gives six proven strategies to increase member engagement.  The strategies range from the use of metrics, social media, and member forums to utilizing segmentation, responsive web design, and education.  The article explains each strategy and why they work.

Social media is a rapidly evolving world.  As marketers, we continue to be challenged by new social channels and changing consumer preferences.  Below are six social media trends to be aware of in 2016.  

LinkedIn is the world's largest professional network on the internet.  With more than 259 million members, LinkedIn connects the world's professionals, including executives from every Fortune 500 company.  If you missed our LinkedIn Toolkit or would like to review it again, it is always available on HighRoad U.  Learn best practices to grow your business by using LinkedIn.