In today's world, understanding and implementing digital strategies into our overall marketing plan is a must-do.  Because digital marketing is such a hot topic, we thought we should post this helpful infographic once more.

The themes of change, rapid evolution of technology and the need to innovate aren’t new themes from today’s perspective. What is new is the rate at which this transformative change is happening and the certainty of how it will affect associations. Fusions Productions put together another great conference this year, Digital Now 2016, to not only highlight these themes but truly focus on how to move past the fear that comes with rapid change and embrace the opportunity to innovate the traditional association model.

                    The Infographic below is a helpful guide to use when trouble shooting low performing email campaigns.

Lately it seems all we hear about is the necessity of honing our digital marketing skills and strategies.  While keeping up with digital trends is essential, we can't forget the basics, email marketing.  Our partner, Personify, has written a really good article reminding us of three email marketing fundamentals we should all have locked down.  They are campaign testing, database segmentation, and message personalization.  This article explains why these fundamentals are important for truly effective email campaigns.

Every brand that is on Facebook is there for one reason, to get more business.  This Toolkit will give you a playbook on how to attract new visitors, convert them into leads, and nurture those leads into customers using Facebook.  If you missed this helpful guide, or might simply like to review it again, this Tookit is still available On-Demand.

Congratulations to Robert Spangler for winning the Volunteer of the Year award from the New York Society of Association Executives. Bob is the senior director of marketing at the New Jersey State Bar Association where he's always ready to push his organization forward by better leveraging technology.  We've been honored to partner with NJSBA for more than six years to help support their digital marketing and Bob has been a key player in creating a solution driven by both business and technology considerations.