The Infographic below is a helpful guide to use when trouble shooting low performing email campaigns.

Lately it seems all we hear about is the necessity of honing our digital marketing skills and strategies.  While keeping up with digital trends is essential, we can't forget the basics, email marketing.  Our partner, Personify, has written a really good article reminding us of three email marketing fundamentals we should all have locked down.  They are campaign testing, database segmentation, and message personalization.  This article explains why these fundamentals are important for truly effective email campaigns.

Every brand that is on Facebook is there for one reason, to get more business.  This Toolkit will give you a playbook on how to attract new visitors, convert them into leads, and nurture those leads into customers using Facebook.  If you missed this helpful guide, or might simply like to review it again, this Tookit is still available On-Demand.

Congratulations to Robert Spangler for winning the Volunteer of the Year award from the New York Society of Association Executives. Bob is the senior director of marketing at the New Jersey State Bar Association where he's always ready to push his organization forward by better leveraging technology.  We've been honored to partner with NJSBA for more than six years to help support their digital marketing and Bob has been a key player in creating a solution driven by both business and technology considerations.

We have all found ourselves irritated by intrusive and annoying ads.  Ads that are in no way helpful or even related to the content we are viewing.  But when ads are targeted and properly placed, they can be very effective in achieving their purpose.  Communities are a perfect environment for placing ads targeted to your members.  You know who your members are and have already established a level of trust with them.  Molly Talbert at Higher Logic has written an article with three reasons why you should incorporate ad campaigns into your community.

Focusing on optimising the customer experience continues to be the top priority for marketers in 2016.  Adobe, in association with Econsultancy, surveyed 7000 marketing professionals worldwide.  The Infographic below offers an overview of their findings.