Association Marketing

After years of working in education and studying many different learning theories and techniques, I still find myself coming back to the first one my father taught me when I was young, the Rule of Three.  While the Rule of Three is nothing new, in fact the theory can be traced as far back as Aristotle, the simple principals are easily applicable to implement in your workforce strategies.  

Many email Marketers are using Personalization to better reach their members, however not all are using best practices to help maximize their potential.  Personalization goes well beyond using a customer’s name.  There are many different was marketers can personalize. Are you asking the right questions to help get to the information you need to improve your personation?

How HighRoad can bring the best of Instructional Design to your organization through Optimum 5.

Analyze-Design-Develop-Implement-Evaluate: The ADDIE model has been the workhorse and standard in Instructional Design for decades.  While other models have evolved through-out the past 4 decades, the ADDIE model remains a constant because of its simplicity, flexibility and effectiveness. 

With the workforce seeing an ever-growing multi-generational gap of adult learners, it’s important to understand the common characteristics of adult learners and how you can best meet the needs of working professional students. 

If you are like me, this time of year sparks that inner drive to do some serious purging and cleaning.  It’s a time for cleaning and clearing out the old to make way for the new.  Whether in the garage, the storage closet or on your desktop, this is a good time the year to go through the archives and clear out things that aren’t used anymore and/or reorganize them.   The same can be said in Digital Marketing.  If you haven’t already done so, it’s a good time to go through your lists and tidy things up a bit.  Using old lists can have a negative effect on your deliverability especially if you aren’t keeping up with proper hygiene.  Here are some handy Do’s and Don’ts from our Team at HighRoad.

With trends ever increasing in online education it’s important to ask if your organization is using eLearning Best Practices.  While eLearning is continuously evolving, some of the foundations of teaching and learning remain constant, yet it’s important to make sure you are also keeping up with new trends in the market of digital learning. Making sure your organization is following the Best Practices in online education will increase learner retention and customer satisfaction.  Here are Five Best Practices to help learner success: