Today kicks off ASAE's Marketing, Membership & Communications Conference at the DC Convention Center. From the association technology vendor viewpoint, this has long been thought of as a low investment show. One where you have to show up, but you minimize your spend and don't make a big splash because it doesn't usually draw the technology people whom have long been the traditional buyers of software. Due to lack of big budgets and being seen as an influencer of technology purchases, but not a decision-maker, MMC professionals traditionally have not been seen as power players in the association industry. This observation is backed up by our research which found that a small margin of associations have a MMCer at the VP level and an even smaller percentage of the already small percentage have an MMCer with a title that begins with the word "Chief". 

HighRoad Solution Expands to Meet Industry Demands

HighRoad Solution, the only company focused exclusively on associations to offer email, automation and inbound marketing services, has expanded to meet the growing digital demands of not-for-profit organizations. The eleven year-old company formally announced its new identity as the only digital agency for associations used by and endorsed by the American Society of Association Executives (ASAE) at their Membership, Marketing, and Communications Conference being held in Washington, DC this week.

As marketers, we spend time looking at many different types of metrics.  We look at website visits, conversion rates, generated leads per channel, email click-through rates, and many more.  When the time comes to present the results of our efforts to the boss, we can't present everything.  There are however, six critical marketing metrics that matter most.  If you missed this Toolkit, or would simply like to review it again, take a look at our Marketing Metrics Toolkit and discover which marketing metrics matter most to the boss, and how to calculate them. Our Toolkits are always available at HighRoadU.

If you are like me, this time of year sparks that inner drive to do some serious purging and cleaning.  It’s a time for cleaning and clearing out the old to make way for the new.  Whether in the garage, the storage closet or on your desktop, this is a good time the year to go through the archives and clear out things that aren’t used anymore and/or reorganize them.   The same can be said in Digital Marketing.  If you haven’t already done so, it’s a good time to go through your lists and tidy things up a bit.  Using old lists can have a negative effect on your deliverability especially if you aren’t keeping up with proper hygiene.  Here are some handy Do’s and Don’ts from our Team at HighRoad.

May's Implementing a Marketing Automation Solution toolkit was designed to provide practical advice for designing a Marketing Automation strategy, aligning Sales & Marketing processes, and implementing a Marketing Automation solution. Review this toolkit to understand how to implement a Marketing Automation infrastructure that will provide a consistent supply of qualified leads to your organization.

Have you noticed the influx of non-traditional association professionals into the industry? Are you new to the association world and feel like you've landed on the Moon? It's true, the worlds of for-profit and non-profit are merging together due to the need for businesses to realign around the customer experience.