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Blog Feature

By: Liz Mackenzie
June 6th, 2016

May's Implementing a Marketing Automation Solution toolkit was designed to provide practical advice for designing a Marketing Automation strategy, aligning Sales & Marketing processes, and implementing a Marketing Automation solution. Review this toolkit to understand how to implement a Marketing Automation infrastructure that will provide a consistent supply of qualified leads to your organization.

Blog Feature

By: Liz Mackenzie
June 3rd, 2016

Have you noticed the influx of non-traditional association professionals into the industry? Are you new to the association world and feel like you've landed on the Moon? It's true, the worlds of for-profit and non-profit are merging together due to the need for businesses to realign around the customer experience.

Blog Feature

By: Jeanette Hausner
June 2nd, 2016

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Communities can be an excellent tool for increasing member retention and acquisition.  This is true only if your members find value in being a part of your community.  By being responsive to their concerns, you improve their experience and increase your value to them.  In order to be responsive to your members needs, you first need to discover what those needs are.  By watching their conversations and looking for common themes, you can learn what your members are thinking and anticipate what they need.  Heather McNair, at Higher Logic, has written an article that describes in detail how to predict your members needs and then address those needs with relevant content.

Blog Feature

By: Jeanette Hausner
June 2nd, 2016

We are now living in a digital world.  So our marketing campaigns have to include effective digital strategies.  The infographic below provides 29 tips for constructing a successful digital marketing campaign.

Blog Feature

By: Jeanette Hausner
June 1st, 2016

When it comes to marketing, content is still king.  Developing a successful content marketing strategy is essential for continued growth.  Producing rich, personalized content across all digital channels is a primary lead generation tool that really needs to be incorporated into any overall marketing plan.  We have put together a toolkit that walks you through the four stages of content maturity.  See where you currently are in the process of building your content strategy and learn how to utilize content like a pro.

Blog Feature

By: Jeanette Hausner
May 31st, 2016

As marketers, we are always searching for the best ways to grow our business or association.  In order to grow, we need to find ways to get in front of consumers to increase brand awareness and generate leads.  The infographic below explains what lead generation is, why it matters, and best practices to using social media to increase lead generation and growth.