We are now living in a digital world.  So our marketing campaigns have to include effective digital strategies.  The infographic below provides 29 tips for constructing a successful digital marketing campaign.

When it comes to marketing, content is still king.  Developing a successful content marketing strategy is essential for continued growth.  Producing rich, personalized content across all digital channels is a primary lead generation tool that really needs to be incorporated into any overall marketing plan.  We have put together a toolkit that walks you through the four stages of content maturity.  See where you currently are in the process of building your content strategy and learn how to utilize content like a pro.

As marketers, we are always searching for the best ways to grow our business or association.  In order to grow, we need to find ways to get in front of consumers to increase brand awareness and generate leads.  The infographic below explains what lead generation is, why it matters, and best practices to using social media to increase lead generation and growth.

In today's digital world, we know there is no one piece of content that can speak to everyone.  Targeted marketing is the most effective way to get customers to engage with us.  Tailoring our content through the use of personalization allows us to automatically direct our website visitors to the content that is most relevant to them, increasing lead generation and conversion.  Our partner BrightInfo, has an article written by Merav Zaks, that reveals five ways to personalize our content in order to optimize website traffic and increase ROI.

While you may already be familiar with SEO/SEM, the differences are easy enough to explain.

Everybody’s got something to say about Millennials. To get into their heads is to break the code of effectively managing talent over the next decade, as they flood the workforce and disrupt the worlds of the Gen Xers and the Baby Boomers who haven’t yet walked out the door. People in those generations need to learn to co-exist with them, which is always hard when there are age gaps. The Millennials also have to be managed, though, and it is said that their… umm… “peculiarities” make this a particularly difficult challenge.