Communities can be an excellent tool for increasing member retention and acquisition.  This is true only if your members find value in being a part of your community.  By being responsive to their concerns, you improve their experience and increase your value to them.  In order to be responsive to your members needs, you first need to discover what those needs are.  By watching their conversations and looking for common themes, you can learn what your members are thinking and anticipate what they need.  Heather McNair, at Higher Logic, has written an article that describes in detail how to predict your members needs and then address those needs with relevant content.

We are now living in a digital world.  So our marketing campaigns have to include effective digital strategies.  The infographic below provides 29 tips for constructing a successful digital marketing campaign.

When it comes to marketing, content is still king.  Developing a successful content marketing strategy is essential for continued growth.  Producing rich, personalized content across all digital channels is a primary lead generation tool that really needs to be incorporated into any overall marketing plan.  We have put together a toolkit that walks you through the four stages of content maturity.  See where you currently are in the process of building your content strategy and learn how to utilize content like a pro.

As marketers, we are always searching for the best ways to grow our business or association.  In order to grow, we need to find ways to get in front of consumers to increase brand awareness and generate leads.  The infographic below explains what lead generation is, why it matters, and best practices to using social media to increase lead generation and growth.

In today's digital world, we know there is no one piece of content that can speak to everyone.  Targeted marketing is the most effective way to get customers to engage with us.  Tailoring our content through the use of personalization allows us to automatically direct our website visitors to the content that is most relevant to them, increasing lead generation and conversion.  Our partner BrightInfo, has an article written by Merav Zaks, that reveals five ways to personalize our content in order to optimize website traffic and increase ROI.

While you may already be familiar with SEO/SEM, the differences are easy enough to explain.