As marketers, we are always searching for the best ways to grow our business or association.  In order to grow, we need to find ways to get in front of consumers to increase brand awareness and generate leads.  The infographic below explains what lead generation is, why it matters, and best practices to using social media to increase lead generation and growth.

In today's digital world, we know there is no one piece of content that can speak to everyone.  Targeted marketing is the most effective way to get customers to engage with us.  Tailoring our content through the use of personalization allows us to automatically direct our website visitors to the content that is most relevant to them, increasing lead generation and conversion.  Our partner BrightInfo, has an article written by Merav Zaks, that reveals five ways to personalize our content in order to optimize website traffic and increase ROI.

While you may already be familiar with SEO/SEM, the differences are easy enough to explain.

Everybody’s got something to say about Millennials. To get into their heads is to break the code of effectively managing talent over the next decade, as they flood the workforce and disrupt the worlds of the Gen Xers and the Baby Boomers who haven’t yet walked out the door. People in those generations need to learn to co-exist with them, which is always hard when there are age gaps. The Millennials also have to be managed, though, and it is said that their… umm… “peculiarities” make this a particularly difficult challenge.

With the growth of technology, you have the abilty to accumulate massive amounts of data about your members.  Your members know this and so they expect more personalized interactions with you.  This vast amount of data can seem overwhelming, but if you analyze it strategically, you can discover who your super members are.  Super members are members within your association who are already engaged and interacting in ways that drive retention and attract new members.  These super members are key, and by better understanding who they are, you can work with them to increase member engagement.  Our partner, Abila, has a good article, written by Kim Sorin, on the four steps to measure member engagement and discover who your super members are.

As consumers have become more digitally savvy, they have higher expectations of marketing campaigns.  In exchange for their personal information, they demand a more personalized approach.  In order to be successful with today's consumers, marketers need to incorporate personalization into their digital marketing strategies.  The infographic below sheds light on the current state of personalization and how marketing automation can help.