These days everyone is online.  As marketers, we need to incorporate multiple digital strategies in order to continue to find new leads. The Infographic below spells out 9 tried and true digital marketing tactics needed to increase lead generation.

Download our June toolkit, just released, which will help you select the markets that represent the best opportunity for your organization.

HighRoad Answers Association Demand for Lead Generation Expertise

HighRoad Solution, the only digital agency focused exclusively on associations to offer email, automation and inbound marketing services announced that Maneesha Manges has joined the agency as the Director of Consulting. HighRoad made the announcement at the American Society of Association Executives (ASAE)"s Membership, Marketing & Communications Conference being held this week in Washington, DC.

Today kicks off ASAE's Marketing, Membership & Communications Conference at the DC Convention Center. From the association technology vendor viewpoint, this has long been thought of as a low investment show. One where you have to show up, but you minimize your spend and don't make a big splash because it doesn't usually draw the technology people whom have long been the traditional buyers of software. Due to lack of big budgets and being seen as an influencer of technology purchases, but not a decision-maker, MMC professionals traditionally have not been seen as power players in the association industry. This observation is backed up by our research which found that a small margin of associations have a MMCer at the VP level and an even smaller percentage of the already small percentage have an MMCer with a title that begins with the word "Chief". 

HighRoad Solution Expands to Meet Industry Demands

HighRoad Solution, the only company focused exclusively on associations to offer email, automation and inbound marketing services, has expanded to meet the growing digital demands of not-for-profit organizations. The eleven year-old company formally announced its new identity as the only digital agency for associations used by and endorsed by the American Society of Association Executives (ASAE) at their Membership, Marketing, and Communications Conference being held in Washington, DC this week.

As marketers, we spend time looking at many different types of metrics.  We look at website visits, conversion rates, generated leads per channel, email click-through rates, and many more.  When the time comes to present the results of our efforts to the boss, we can't present everything.  There are however, six critical marketing metrics that matter most.  If you missed this Toolkit, or would simply like to review it again, take a look at our Marketing Metrics Toolkit and discover which marketing metrics matter most to the boss, and how to calculate them. Our Toolkits are always available at HighRoadU.