Imagine being able to understand the people that visit your webpage on a deeper level. Imagine having the power to understand what they want, the ability to anticipate their needs, and the means to communicate with them effectively. This is the power of the persona! Here are the top reasons personas are so powerful:

The debate over whether or not your business should have a social media marketing strategy is over.  Your customers and prospects are online, and they expect to find you on social media sharing information, answering questions, and addressing concerns.  However, in the world of social media marketing, having active social media channels are only part of the equation.  In fact, it is your business website that is the focal point of all social media marketing.

As marketers, we all understand the importance of staying on top of new digital trends.  However, it's even more important to know and understand which trends best align with what consumers want.  The infographic below lists the emerging digital trends that have garnered the most news coverage recently and compares them to a survey by Code Computerlove on what trends consumers are the most interested in.  Check out this infographic to see how the two match up.

Research Evidences Digital Transformation in the Non-Profit Industry

This week my fellow Client Success Manager Arielle Irizarry and I joined forces to bring you the top five things you need to know about marketing automation. The buzz has shifted in the association world. A few years ago email marketing was the hot topic but now a days there is a new kid on the block, marketing automation. So what is marketing automation, how is it different from email marketing and why does it matter for associations? Here are the top five things you need to know about marketing automation and why it is changing the world of digital marketing. 

Consumers spend a great deal of time online today.  They go online to find answers to their questions, solutions for their problems, and to research and/or purchase products and services.  Because of this, your website is quite often their first point of contact with you.  The experience the consumer has can determine whether or not they return.  Can they easily access your website via desktop and mobile? Once there, are they able to find what they're looking for quickly and with ease?  How your website is designed can have a big impact on the success of your organization.  Our partner, Higher Logic, has a blog post written by Julie Dietz that lists 6 important components your website should have in order to engage and convert potential customers and members.  These 6 easy website tweaks can provide you with a big return on investment because sometimes the smallest changes can have the largest impact.