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Blog Feature

By: Jeanette Hausner
May 1st, 2017

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With more than 1.5 million nonprofit organizations registered in the United States, it's often difficult for newcomers to gain recognition. And without recognition, these nonprofits will also struggle to attract volunteers and donations.  The good news is that even new nonprofits can engage with their target audience and build strong brand recognition through digital marketing.  Here are 4 digital marketing strategies you should be using.

Blog Feature

By: Liz Mackenzie
April 28th, 2017

ASAE MM&C is right around the corner and we're very excited!  We're looking forward to joining you for this great event and we hope we'll see you there.  We at HighRoad have so much to talk about this year but here are just a few of them:

Blog Feature

By: Jeanette Hausner
April 28th, 2017

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Recently Marketing Sherpa held their 2017 Sherpa Summit.  Marketing Sherpa Summits talk a great deal about customer-first or customer-centric marketing.  Customer-centric marketing is an approach that focuses on providing a positive customer experience throughout the buyer's journey.  This approach enhances the buyer's experience, promotes sales, and grows customer loyalty by promoting a positive customer-first environment.  Email marketing is a prime area where you can put the needs and concerns of the buyer first.  So at this year's summit, customer-centric email marketing was a big topic.

Blog Feature

By: Abigail Conlon
April 26th, 2017

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Onboarding is an important aspect of any successful business model, ensuring that employees and clients alike are familiarized and integrated with the business’s products and services. Ensuring that an onboarding plan is successful is not always an easy feat, and establishing one can be even trickier. Thanks to our friends at HubSpot, below are three of the most important steps to follow when creating a successful onboarding plan for the first 90 days and into the foreseeable future.

Blog Feature

By: Liz Mackenzie
April 25th, 2017

So, firstly, what is content marketing? Essentially, the basic definition is any marketing centered on the creation, publication, and distribution of online content for your ideal customer and targeted audience. This can include blogs, videos, photos, social media posts that your target will find valuable, informative, instructional, or entertaining. However, unlike other marketing, it is not explicit self-promotion. While the ultimate purpose is promoting your brand, or creating an interest in your product or service, this is accomplished by providing for the informational and entertainment needs of existing and prospective customers. 

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Blog Feature

By: Jeanette Hausner
April 25th, 2017

Marketing automation platforms are primarily marketed to marketers.  There are, however, many benefits for your sales team as well. The infographic below highlights how marketing automation is beneficial to both sales and marketing and, in fact, helps align the two departments with common goals.