What are the latest digital marketing trends you should be paying attention to?  There are now so many digital channels, tactics, and technologies available, that deciding what to focus on can be difficult.  The infographic below highlights the 6 digital marketing trends predicted to have the biggest impact on digital marketing this year.

Writing on the web isn’t the same as writing a book or college report. If you want to succeed with your content marketing strategy, you need to understand your visitors. Here are a few tips for writing on the web.

Email is still the primary way we communicate in business.  So we send and receive a lot of emails.  In addition to the time spent on crafting emails, the time we spend on email received can be significant due to the fact that they usually require some action from us. Whether the action required is answering, forwarding, filing or deleting, the end result is that the average person can spend up to a 4th of their work week dealing with email.  This barrage of email isn't going to end anytime in the foreseeable future.  One thing that may help all of us though, is learning to write effective emails that will produce a higher response rate in a more timely manner.  We have found an article at Act-On, written by Pam Neely, that gives us 5 simple ways to write better emails.  By using these tips you may find dealing with your email a little less frustrating and time consuming.

Imagine being able to understand the people that visit your webpage on a deeper level. Imagine having the power to understand what they want, the ability to anticipate their needs, and the means to communicate with them effectively. This is the power of the persona! Here are the top reasons personas are so powerful:

The debate over whether or not your business should have a social media marketing strategy is over.  Your customers and prospects are online, and they expect to find you on social media sharing information, answering questions, and addressing concerns.  However, in the world of social media marketing, having active social media channels are only part of the equation.  In fact, it is your business website that is the focal point of all social media marketing.