In a recent data analysis of association metrics, my mind was blown!

YouTube's popularity is proof that video marketing has always been a favorite channel among consumers. It is becoming even more of a popular platform due to the rise of live videos both on Periscope and Facebook.

For many associations, the summer months can mean a slower time of year - which means greater time for reevaluating marketing efforts and budgets. The number of events held go down, kids are out of school, membership renewal drives have passed. Now is the time to look more deeply into marketing efforts that lead to greater results whether they are greater numbers in members, attendance for events, or engagement with marketing materials for education credits, industry knowledge, and more. It can be a huge asset to have an understanding of what other associations are doing in the market. While I recommend reading the State of Digital Marketing Report in full, here are a few key takeaways to get you started.

Having a good lead generation strategy is essential for an organization's continued success because it is the engine that drives profits.  In order for your lead generation strategy to produce optimal results, you need to have the right components in place  The infographic below is a detailed guide to the components needed to generate high quality leads and to keep your sales pipeline moving along.

There seems to be this struggle between IT and Marketing teams; each feeling the other is a threat, which causes tension. The fact of the matter is we need each other! This trend isn’t new, it has been creeping its way from tread to reality as more and more organizations are accepting they need to be data-driven. But who controls that data? IT? Marketing?