Ah… its February, and love is in the air! No matter if you are fan of the holiday or not, we’ve bundled together the top three areas that association professionals need to feel the love in 2015: People, Education & Automation. This month on the U we are looking at innovative ways to tackle these fundamental association programs. And as a bonus, because the Abila Users & Developers Conference begins on February 22, we’ve added an extra webinar to give our netFORUM users a bit more love!

As more and more of association's marketing budgets move toward digital, the need for technical marketers is increasing. Likewise, as more of marketing moves to inbound methodologies for acquisition purposes, the reliance on technology to provide accurate data increases.  The resulting codependency requires that marketing and technology departments learn to work effectively together. MarTech to the rescue!  

It's a new year - time for a fresh look at your Email Marketing! Could it be U are feeling eMoody? Perhaps you are suffering from EMS? Email Marketing Syndrome affects marketers far and wide! In this webinar HighRoad's Jenny Lassi gave an overview of some of the causes of EMS and what you can do to combat it! Here are three key takeways from the HighRoadU webinar from Friday January 9, 2015.

January 30, 2015 3pm EST

Maybe you’ve started hearing about inbound marketing, or maybe the term is still new. No worries! This session will go through the basics of inbound marketing from the lens of an association to highlight why so many organizations are adding it into their acquisition and growth strategies for 2015. We’ll cover the basics, but also take a tour of inbound marketing platform, HubSpot, to understand why organizations are loving this new way to identify prospects and turn them into buying customers.